What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing
by
Bruce I. Newman
Language: English
Release Date: January 8, 2016
In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes...