What it is, how to protect it, how to exploit it
by
The Economist, Stephen Johnson
Language: English
Release Date: July 14, 2015
Intellectual Property (IP) is often a company's single most valuable asset. And yet IP is hard to value, widely misunderstood and frequently under-exploited.
IP accounts for an estimated 5trn of GDP in the US alone. It covers patents, trademarks, domain names, copyrights, designs and trade...