Differentiate, Develop and Deliver Lasting Customer Engagement
by
Heidi Taylor
Language: English
Release Date: December 3, 2017
B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become 'digital', B2B marketers have become consumed...