Marketing Sales category: 13176 books

Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business...

Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human...

Understanding the importance of your competitions proximity is one of the most important things to understand when dealing with marketing attempts on the Internet. Today, there is no distance between you and your competition and you most likely have anything that can not be bought on some other website.  ...

The aspects of marketing surrounding a brand, like advertising, sales promotion and distribution, can mislead and confuse brand builders. Branding Simplified: Plans to Payoffs aims to dispel the cloud of these peripheral issues and clarify the foundations on which strong brands are built, with a distinct...

Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.  

Get All The Support And Guidance You Need To Be A Success At Marketing Your Apps! Is the fact that you would like to market your apps the right way but just don't know how making your life difficult... maybe even miserable? First, you are NOT alone! It may seem like it sometimes, but...

Learn how to put campaigns together, which have the propensity to be contagious and even go viral. Dr. Berger is a marketing professor at the University of Pennsylvania, and author of the bestselling book, Contagious: Why Things Catch On. Berger has spent over 15 years studying how social influence...

Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Teesside (Teesside Business School), course: Strategic Marketing, 30 entries in the bibliography, language: English, abstract: This paper...

How can you professionally represent yourself, communicate your cause, and brand your business in social media without sacrificing your entire life to do it? Squawk! is ideal for the small business or consultant who has little or no advertising budget, or who realizes that advertising doesn’t work...

Contrary to the popular belief, sales people don’t rely on “the gift of the gab” to be successful. Actually, the opposite is true. The best sales professionals spend far more time asking and listening than they do talking and selling. They ask questions of their customers; they ask questions...

ClickBank, throughout the years, has built a solid reputation as an affiliate marketing platform. It has a very robust tracking system. It also has a wide range of products. This is its biggest attraction. This step by step guide will help you to create a system that will enable you to make...

Whether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles show you how to optimize your business's sales and marketing approaches specific to survive and thrive in each economic cycle and transition. "The business case for continuing to...

30 Marketing Tipps+5 Bonus Spezial geht es, wie der Name schon sagt, um 30 Marketing Tipps für Unternehmer, Selbstständige, Handelspartner, Vertriebsfachleute und Freiberufler. Mit wenig Budget müssen klein Unternehmen viel aufmerksam erzeugen und viele Kunden erreichen, dieser Ratgeber hilft ihnen...

Marketing High Profit Product/Service Solutions addresses one of the most exciting and growing strategic marketing opportunities facing product and service companies - ’bundling’. Many customers want bundled products and services which represent integrated solutions to their problems, rather than...