Marketing Sales category: 13176 books

Cover of Fundamentals and Practice of Marketing
by Adrian Mackay, John Wilmshurst
Language: English
Release Date: May 4, 2012

The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in...
Cover of Marketing Livestock and Meat
by William H Lesser
Language: English
Release Date: February 6, 2018

This groundbreaking volume presents a comprehensive view of the many concerns of those involved with livestock and meat marketing. During the 1980s, livestock production faced some critical changes. Product and feed prices became less stable, cycles lost their century-old patterns, both competition...
Cover of The Customer Centricity Playbook

The Customer Centricity Playbook

Implement a Winning Strategy Driven by Customer Lifetime Value

by Sarah E. Toms, Peter Fader
Language: English
Release Date: October 30, 2018

How did global gaming company Electronic Arts go from being named “Worst Company in America” to clearing a billion dollars in profit? They discovered a simple truth—and acted on it: Not all customers are the same, regardless of how they appear on the surface. The most successful companies,...
Cover of Death of A Website

Death of A Website

Don't Make These 7 Killer Website Mistakes

by Dwainia Grey
Language: English
Release Date: December 20, 2017

This book is for Empowerpreneurs, and all entrepreneurs that want to start making money with their website. If you want to turn your website into a 24/7 money making machine this book is for you. Want to know: Why are you not getting the results you want with your website? Why...
Cover of The CIM Marketing Dictionary
by Norman Hart, John Stapleton
Language: English
Release Date: November 12, 2012

The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jargon...
Cover of The Marketing Manifesto
by David James Hood
Language: English
Release Date: February 3, 2013

Marketing is key to the health and wealth of organizations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business, and continual major improvements in its evolution as a profession, marketing and marketers are often undervalued...
Cover of Everything you Need to Know About Internet Marketing: 15 Ways to Sell More Products Online
by Jon Anthony
Language: English
Release Date: June 9, 2018

**In Series, you'll find everything you need to know to about great internet marketing strategies. ** No matter what type of business you are running, you should benefit from internet marketing and find that it can help you to increase your brand visibility, to grow your audience and to make...
Cover of List Building Profit Kit

List Building Profit Kit

How to build a profitable and responsive email list.

by Ramon Tarruella
Language: English
Release Date: October 17, 2018

How to build a profitable and responsive email list. List building requires strategic and systematic thinking. Otherwise, you’re going to fail. List Building Profit Kit walks you through the process of building a SUCCESSFUL and fully SCALABLE online BUSINESS. Topics covered: The...
Cover of Taking Technology to the Market

Taking Technology to the Market

A Guide to the Critical Success Factors in Marketing Technology

by Ian Linton
Language: English
Release Date: April 1, 2016

With intensifying competitive activity and continuing budget constraints, technology marketing teams are under pressure to be more accountable and deliver measurable results that demonstrate an effective return on investment. To add to the complexity, the market for technology products and services...
Cover of Advanced Marketing Management

Advanced Marketing Management

Principles, Skills and Tools

by Dr Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis, Dr Jillian Ney
Language: English
Release Date: November 3, 2018

Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients. How should students and practitioners adapt to this shifting...
Cover of Stand Out

Stand Out

A Simple and Effective Online Marketing Plan for Your Small Business

by Aaron N. Fletcher
Language: English
Release Date: July 2, 2013

***Beat Your Competition - Increase Sales - Get More Customers in 90 Days *** Online marketing expert Aaron Fletcher shows you how to gain more customers in this simple guide to marketing your small business, with quick and easy solutions for creating a successful marketing plan. In...
Cover of Marketing de los servicios de la salud para no marketinianos
by María Ángeles Jiménez
Language: Spanish
Release Date: January 29, 2015

Hay miles de libros dedicados al marketing y a los múltiples aspectos que lo configuran, pero no hay tantos dedicados a desarrollar planteamientos sencillos y prácticos de marketing en el área sanitaria. Sin embargo, hoy en día la visión especializada del marketing aplicado a esta área tan específica...
Cover of Marketing: Fast Track to Success

Marketing: Fast Track to Success

Fast Track to Success ePub eBook

by Chris Ritchie
Language: English
Release Date: April 8, 2010

 GET THE RESULTS YOU WANT IN MARKETING. FAST.   Marketing is all about relationships - relationships with your customers, with your brand, with the media and with your colleagues. Of all these relationships your relationship with your customers is still king. True marketing successes...
Cover of Ninja Couch Marketing
by Natasa Denman, Donna Brown
Language: English
Release Date: March 26, 2013

With over 10 years of combined experience working from home, Donna Brown and Natasa Denman are experts at marketing from the couch and working in their PJ's. They love the flexibility that working from home gives them and now they want to share their secrets with you. For those of you who want...
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