Marketing Sales category: 13176 books
How to Run a Rock-Solid Book Promotion
Increase Book Sales and Generate Buzz
Language: English
Release Date: January 26, 2018
Are you an intermediate-level author who is struggling with promoting and marketing your books? Do you wish there was a guide that could help you create blockbuster promotions?
The Self Publish Strong series has been used and proven successful by indie author Andrea Pearson on the 35+ books...
The New Rules of Marketing and PR
How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
Language: English
Release Date: July 10, 2017
The international bestseller—now in a new edition
When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'
The...
Social Marketing to the Business Customer
Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
Language: English
Release Date: December 15, 2010
The first book devoted entirely to B2B social marketing
B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions...
101 Book Marketing Ideas for All Budgets
Clearly Defined
Language: English
Release Date: July 6, 2016
An analysis of U.S. ISBN data by ProQuestª affiliate Bowkerª reveals that the number of self-published titles in 2013 increased to more than 458,564–and this is only for self-published titles. No matter how outstanding your self-published book may be, it is not difficult to realize that it can...
42 Rules of Product Management (2nd Edition)
Learn the Rules of Product Management from Leading Experts around the World
Language: English
Release Date: December 15, 2009
'42 Rules of Product Management (2nd Edition)' is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are...
Scientific Advertising with The Psychology of Advertising
based on the works of Claude Hopkins and Walter D. Scott
Language: English
Release Date: January 5, 2013
Two Marketing references you can bet your next promotion on.
"Scientific Advertising" by Claude Hopkins was originally written in 1923 and is considered by many to be the greatest book on advertising ever written.
"The Psychology of Advertising" by Walter D. Scott...
by John Golden
Language: English
Release Date: August 25, 2012
Language: English
Release Date: August 25, 2012
FROM THE CREATORS OF SPIN SELLING—TRIED-AND-TRUE STRATEGIES TO ARM YOU IN THE WAR FOR SALES SUPREMACY
"I distinctly remember my first VP talking about 'campaigns' and 'targets.' Indeed, successful salespeople have made learning from military tactics an important aspect of their careers. In...
by Mark Nelson
Language: English
Release Date: December 24, 2016
Language: English
Release Date: December 24, 2016
Whether you're rebuilding your marketing program from the ground up or leading the first campaign of your career, this course will help you lay the foundation for a successful marketing endeavor. . Learn the marketing's role in an organization; provides frameworks for analyzing a business,...
Phenomenal Marketing Systems
The 14 Fastest Ways to the Ca$h in Any Business
Language: English
Release Date: August 18, 2015
Howard Partridge is recognized as an expert on small business marketing by some of the top business experts in the world. Phenomenal Marketing Systems will not only show you the marketing systems that have been proven in Howard’s company as well as in small business owners around the world that...
Affiliate Marketing Secrets Exposed
Grab This Ultimate Handbook And Get The Best Affiliate Marketing Tips, Affiliate Marketing Programs, How To Start Affiliate Marketing Business, Becoming A Successful Affiliate Marketer, Affiliate Marketing Business Tricks And More!
Language: English
Release Date: September 19, 2012
Affiliate marketing is something that many webmasters know how to do. They know what it is about, and what it takes to be successful. However, if you are new to the webmaster world, you may just be wondering how you can get into affiliate marketing and making an income on the side for yourself. Doing...
by Timothy R. Pearson
Language: English
Release Date: April 29, 2011
Language: English
Release Date: April 29, 2011
6 strategic principles for reinventing your products, your services—and your company's future
The digital age has completely transformed business—and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels...
The Marketing Agency Blueprint
The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms
Language: English
Release Date: November 29, 2011
Build a disruptive marketing agency for the modern age
The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy,...
Flip the Funnel
How to Use Existing Customers to Gain New Ones
Language: English
Release Date: January 12, 2010
Why customer retention is the new acquisition
If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a...
by Raymond Wayne
Language: English
Release Date: February 12, 2018
Language: English
Release Date: February 12, 2018
Remember the famous clause “Earning Money While in Pajamas !
Many of us got into digital internet marketing thinking it was going to improve our lives in major ways.
You may even feel that you were ‘promised’ by internet marketing gurus that your life would suddenly be easy once you took up...