Marketing Sales category: 13176 books
One Hour Marketing
The Entrepreneur's Guide to Simple Effective Marketing
Language: English
Release Date: October 25, 2016
Who says marketing has to takes weeks or months--or even hours--to plan and execute? All you need is sixty minutes, an open mind, and "One Hour Marketing". If you’ve been running your business on empty because marketing seemed too confusing, too difficult and too time consuming, relax. "One Hour...
Marketing the Public Sector
Promoting the Causes of Public and Nonprofit Agencies
Language: English
Release Date: July 12, 2017
The administrative officers of public and nonprofit organizations have become increasingly interested in marketing techniques during the 1990s. They reason that if commercial marketing methods can successfully move merchandise across the retail counter, those same techniques should be capable of creating...
A Practitioner's Guide to Account-Based Marketing
Accelerating Growth in Strategic Accounts
Language: English
Release Date: March 3, 2017
Account-based marketing, also known as client-centric marketing, is in the process of transforming modern marketing practice. It involves taking a strategic approach to business to business marketing, whereby important individual accounts are treated as markets in their own right. After all, many...
by Ron Snyder, Eric Doner
Language: English
Release Date: August 17, 2011
Language: English
Release Date: August 17, 2011
A sound territory/strategic account plan is essential to make the best use of your limited time and resources--especially in business-to-business selling. And, the effective execution of your plan will enable you to produce better results. To help accomplish your goals in this challenging environment,...
by Richard Plinke
Language: English
Release Date: February 15, 2013
Language: English
Release Date: February 15, 2013
From slices of water pie to being passed off as a cast member of the 1970s hit Broadway show Hair, Richard Plinke takes the reader on a magical carpet ride through his humorous, fractured view of the world of selling. As Plinke writes in the Introduction, "This book is not your father's Oldsmobile...
by Frank Jefkins
Language: English
Release Date: December 6, 2012
Language: English
Release Date: December 6, 2012
Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There are those who prefer to confine marketing communications to promotional activities, which is mostly an academic point of view, and there are...
by John Hawkins
Language: English
Release Date: February 5, 2019
Language: English
Release Date: February 5, 2019
Here's A Free And Powerfully Effective Way To Skyrocket Your Site Rankings And Boost Your Profits!
You're About To Discover How To Use The Most Effective Way Of Leveraging On Your Articles To Drive Hordes Of Traffic And Hit Consistently High Page Ranks Like Clockwork!
You've probably...
by
Language: English
Release Date: May 10, 2012
Language: English
Release Date: May 10, 2012
Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term...
by Education Nerds
Language: English
Release Date: April 7, 2016
Language: English
Release Date: April 7, 2016
Marketing focuses on attracting customers, getting them to buy, and making sure they’re happy enough with their purchases that they come back for more. What could be more important?Marketing is part science, part art, and it can be challenging to bottle up both parts into a winning campaign....
Obstructive Marketing
Restricting Distribution of Products and Services in the Age of Asymmetric Warfare
Language: English
Release Date: May 23, 2016
In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or service, temporarily or permanently, against the wishes of the product manufacturer, service provider...
by Volker Schmid
Language: English
Release Date: May 1, 2005
Language: English
Release Date: May 1, 2005
Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A (80 percent), University of Teesside (Teesside Business School), 52 entries in the bibliography, language: English, abstract: According to O'Conner...
The Secrets of Success in Marketing
20 ways to accelerate your marketing performance
Language: English
Release Date: December 27, 2012
Real world marketing for real world professionals everything you need to know to be the best in the business.
Marketing has never been more pressured than it is today, and . as a marketing professional, you are increasingly expected to do more for less and The Secrets of Success...
Value-based Marketing Strategy
Pricing and Costs for Relationship Marketing
Language: English
Release Date: December 19, 2016
This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual...
by Dave Chaffey, Fiona Ellis-Chadwick
Language: English
Release Date: February 1, 2019
Language: English
Release Date: February 1, 2019
Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing.
This streamlined seventh edition provides comprehensive, practical guidance on how companies...