How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company
by
Leonard M. Lodish, Howard L. Morgan, Shellye Archambeau
Language: English
Release Date: March 21, 2007
Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits.
From pricing to PR, advertising to viral marketing, this...