Marketing Sales category: 13176 books

Cover of Success Pen Pal: Marketing Handbook
by Bryan Chau
Language: English
Release Date: April 13, 2013

Many people have different interpretations of what marketing entails. For some people, marketing is considered a tool used by organizations to promote and sell products and services. Other people believe that marketing consists only of advertisements for products and services placed in newspapers,...
Cover of Making Them Believe: How One of America's Legendary Rogues Marketed "The Goat Testicles Solution" and Made Millions

Making Them Believe: How One of America's Legendary Rogues Marketed "The Goat Testicles Solution" and Made Millions

How One of America's Legendary Rogues Marketed ''The Goat Testicles Solution'' and Made Millions

by Dan S Kennedy
Language: English
Release Date: April 30, 2010

DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his 'fountain of youth'---and by their wives. This book...
Cover of Nudge marketing English Version

Nudge marketing English Version

Winning at Behavioral Change

by Eric Singler
Language: French
Release Date: September 4, 2015

How can you double the sales of an everyday product without changing either its packaging or placement in store? How can you increase the effectiveness of a public health campaign or get the general population to reduce their energy consumption without spending a dime? Nothing could be simpler. All...
Cover of Shopper Intimacy

Shopper Intimacy

A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success

by Rick DeHerder, Dick Blatt
Language: English
Release Date: September 9, 2010

Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy, two leading experts offer the first comprehensive,...
Cover of The Closers - Part 3

The Closers - Part 3

The Closers, #3

by Paul Democritou, Ben Gay III
Language: English
Release Date: July 4, 2017

Struggling in sales? Want to increase your closing percentage? Without selling your soul?When newly appointed Online Marketing Manager, Ben, asks old-timer Ned how much selling has changed, he’s surprised by Ned’s answer, “Not much.” Ben bets that he can put together an online system that...
Cover of The Digital Marketing Handbook

The Digital Marketing Handbook

A Step-By-Step Guide to Creating Websites That Sell

by Robert W. Bly
Language: English
Release Date: April 17, 2018

Written to help marketers -- from the Fortune 1000 and SMBs to small business owners and solopreneurs -- turn their websites from cost centers into profit centers, The Digital Marketing Handbook teaches a proven model and process for turning websites from mere “online billboards” to assets that...
Cover of Marketing Multiplied

Marketing Multiplied

A real-world guide to Channel Marketing for beginners, practitioners, and executives.

by Mike Moore, Peter A Thomas
Language: English
Release Date: February 6, 2018

There are more than a million people on LinkedIn with channel marketing job titles and tens of thousands of channel marketing job openings. There were zero books about channel marketing, until now. Marketing Multiplied is your comprehensive guide to indirect channel marketing. Building...
Cover of The Shoeshine Boy
by Walter Reinhard, Maurice Kleckin
Language: English
Release Date: January 26, 2009

In a nutshell, this material invites the reader to embark on a journey of discovery as he joins Ramon, the orphan child of a poverty-stricken family from a South American slum, in an adventure that will span three decades and take our protagonist across three continents, in his effort to improve his...
Cover of Propel

Propel

Five Ways to Amp-Up Your Marketing and Accelerate Business

by Whitney Keyes
Language: English
Release Date: August 22, 2012

Want more customers? Need to increase social media followers? Want your name in the news to boost your brand and sales? Propel: Five Ways to Amp Up Your Marketing and Accelerate Business is the ideal guide for marketing with tips, tools and trends for social media, word of mouth marketing,...
Cover of Everything I Know about Marketing I Learned From Google
by Aaron Goldman
Language: English
Release Date: August 5, 2010

Want Market Share? Google It! “Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.” —Brian Morrissey,...
Cover of Wide-Scale Online Exposure Via Social Networks

Wide-Scale Online Exposure Via Social Networks

A Start-Up Guide For The New Social Media Marketer On Marketing Online Using Social Media Tools And Top Social Networking Sites For Powerful Online Promotion To Get Higher Online Sales And Online Profits

by Glen R. Kelp
Language: English
Release Date: October 16, 2012

The advent of social media has changed the whole face of internet marketing. Before social media, an online business would get online exposure from extensive business to business advertising and word of mouth promotion. While these two methods remain to be very powerful online promotional strategies,...
Cover of Crack the Customer Mind Code

Crack the Customer Mind Code

Seven Pathways from Head to Heart to Yes!

by Gary Hennerberg
Language: English
Release Date: January 26, 2016

Crack the Customer Mind Code is destined to upend how you approach marketing, advertising, and selling. Even as customer attitudes have shifted during this new century due to technology, the economy, and emotionally draining negative news, the way in which the human mind processes information remains...
Cover of The 15 Essential Marketing Masterclasses for Your Small Business
by Dee Blick
Language: English
Release Date: August 16, 2013

Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Presenting fifteen comprehensive...
Cover of eCommerce Marketing

eCommerce Marketing

How to drive traffic that buys to your website

by Chloe Thomas
Language: English
Release Date: September 11, 2013

There are 9 marketing methods that every eCommerce business should consider. eCommerce Marketing: How to Drive Traffic that Buys to your Website covers how you should approach each of them, including the pitfalls to avoid and the keys to using them successfully. Many of the 9 marketing methods are...
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