Marketing Sales category: 13176 books

Cover of Lean Selling

Lean Selling

Slash Your Sales Cycle and Drive Profitable, Predictable Revenue Growth by Giving Buyers What They Really Want

by J. Jeffrey Campbell, Robert J. Pryor
Language: English
Release Date: January 29, 2015

Excerpts of Advance Praise for Lean Selling “Lean Selling is the most important sales management book of the last 25 years. It shows us why 90% of today’s sales processes are broken. This book will change forever the way you sell and manage.” Al Davidson President, Strategic Sales &...
Cover of The Little Blue Book of Marketing

The Little Blue Book of Marketing

Build a Killer Plan in Less Than a Day

by Paul Kurnit, Steve Lance
Language: English
Release Date: December 31, 2009

A step-by-step guide to creating an actionable marketing plan-fast A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse. What's...
Cover of Hotel Success Handbook - Practical Sales And Marketing Ideas Actions And Tips To Get Results For Your Small Hotel B&B Or Guest Accommodation
by Lucy Whittington Caroline Cooper
Language: English
Release Date: February 22, 2010

If you are an owner or manager of a small hotel B&B Restaurant with Rooms Inn or other guest accommodation this book is packed with ideas and tips for business success. Practical sales & marketing actions that you can use to improve occupancy increase spend per head and maximise profit. Find out...
Cover of BookBub Ads Expert: A Marketing Guide to Author Discovery
by David Gaughran
Language: English
Release Date: February 25, 2019

From the author of Let’s Get Digital and Strangers to Superfans comes a guide to advertising on the world’s hottest book marketing platform: BookBub Ads. *Turn browsers into buyers with the right ad images. *Attract the right readers with optimized targeting. *Drive more sales...
Cover of Blueprints for a SaaS Sales Organization: How to Design, Build and Scale a Customer-Centric Sales Organization
by Jacco van der Kooij, Fernando Pizarro, Winning By Design
Language: English
Release Date: March 16, 2018

An updated version of the must-have book for SaaS sales teams, which The SaaS Sales Method defines to include Marketing, Sales, and Customer Success.  Because of their very nature, SaaS companies live and die on revenue growth. And once the service is ready there is a very small window in which to...
Cover of Online Affiliate Marketing
by Anonymous
Language: English
Release Date: August 6, 2015

Bring the magical power of affiliate marketing to life! Affiliate marketing got its start on the Internet back in the 1990s. As with any new technology companies were quick to realize an opportunity to market their products and services using the World Wide Web. Aggressive companies looking to expand...
Cover of Building a Winning Sales Management Team: The Force Behind the Sales Force
by Andris A Zoltners, Prabhakant Sinha, Sally E Lorimer
Language: English
Release Date: July 16, 2012

First-line sales managers (FLMs) play a key role in helping a sales organization drive profitable revenue growth in an ever-changing business environment. But although directly responsible for managing and driving sales force performance, FLMs often don’t get enough time, attention, and resources from...
Cover of Grow Your Profits: Online Marketing Secrets That Really Work
by Hanan Kattan
Language: English
Release Date: January 17, 2012

Are you spending money on online marketing but not seeing the returns you want? A few, clear processes can make online marketing create extraordinary profits for your business. If you want to know where to start with online marketing and to find the best ways to drive traffic to your site and convert...
Cover of How to Create a Successful Marketing Plan
by Desmond Gahan
Language: English
Release Date: June 13, 2017

A marketing plan is a comprehensive document or blueprint that outlines a company's advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame. A marketing plan also includes a description...
Cover of What Got You Here Won't Get You There in Sales: How Successful Salespeople Take it to the Next Level
by Marshall Goldsmith, Bill Hawkins, Don Brown
Language: English
Release Date: August 17, 2011

Kick your bad habits—and CLOSE MORE SALES! “I love this book, especially the importance of empathy—care enough about what you are selling to personalize its value to your customer!” —Jim Farley, VP Global Marketing, Ford Motor Company “In over 20 years of sales leadership,...
Cover of Million Dollar Copywriting Secrets
by Anonymous
Language: English
Release Date: July 29, 2014

Discover the Fast, Easy, Foolproof System You Can Use to Write Great Sales Copy ... Even If You Flunked High School English! Copywriting is one of the foundational skills that any successful salesperson must employ to remain competitive in the market. It entails some basic elements that should come...
Cover of No B.S. Guide to Direct Response Social Media Marketing

No B.S. Guide to Direct Response Social Media Marketing

The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing

by Dan S. Kennedy, Kim Walsh-Phillips
Language: English
Release Date: November 16, 2015

To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social...
Cover of Persuasive Parables
by W. Reid Claypoole
Language: English
Release Date: September 23, 2010

In Persuasive Parables, a former advertising and marketing executive shares inspiring personal anecdotes, homilies from his beloved grandmother, and significant life lessons in order to help sales professionals navigate more easily and productively through todays challenging world. Bill Claypoole,...
Cover of Get High Sales By Knowing Your Customer

Get High Sales By Knowing Your Customer

Learn The Marketing Skills Of Customer Perception And Products Strategy So You Can Build Up Customer Loyalty And Get Them To Buy Your Products Again And Again Even With The Tough Market Competition

by Paula A. Robles
Language: English
Release Date: October 2, 2012

Marketing, whether online or offline, is and always will be a people business. The concept of “building relationships” does not only apply to network marketing or affiliate marketing but in all the other forms of marketing as well. Marketers focus a great deal on building relationships...
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