Proven Strategies for Profitable Growth
by
Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer
Language: English
Release Date: April 5, 2009
Building Routes to Customers explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful...