Industries Professions category: 12443 books

The Australian car industry is almost 120 years old, and has become part of the nation’s industrial and social fabric. With protection from the federal government in the early years, and co-investment more recently, the industry thrived, and dragged Australia out of the farm era and into the ranks...

Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.

Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing...

So, why do YOU need a brand? One of the biggest lessons you can learn is to think of yourself not only as an artist but also as a business brand or product. You want to do this artist ‘thing’ full time? Then you HAVE to be a savvy business person too. Building a brand for yourself will give you a great advantage over others.

A Wall Street Journal bestseller Why are Mercedes-Benz customers so loyal and passionate? Because the people at Mercedes-Benz are Driven to Delight In his previous bestsellers--The Starbucks Experience, The New Gold Standard, and *Prescription for Excellence--*Joseph Michelli revealed...

Secondo previsioni dell’Onu, nel 2050 saremo 9 miliardi di persone sulla Terra. Come ci sfameremo, se le risorse sono sempre più scarse e gli abitanti di paesi iperpopolati come la Cina stanno repentinamente cambiando abitudini alimentari? La finanza globale, insieme alle multinazionali del cibo,...

Drawing on his thirty years in newspapers, the former editor-in-chief of The Globe and Mail examines the crisis of serious journalism in the digital era, and searches for ways the invaluable tradition can thrive in a radically changed future.      John Stackhouse entered the newspaper business...

Quali sono le mode di oggi? E qual è l’identità delle nuove mode? Il volume, che restituisce le analisi dell’“Osservatorio sui fenomeni di moda”, si interroga sui mutamenti sociali e culturali di cui la Moda è protagonista.

Altreconomia è tutta nuova: con il numero di marzo 2016, il mensile d’informazione indipendente cambia veste. Nel formato, nella grafica, nel numero di pagine (cresciuto fino a 76), nelle rubriche (con cinque autorevoli nuovi editorialisti) ma non nella qualità dei contenuti e del lavoro giornalistico....

Nato per l'intrattenimento spensierato del lettore di giornali, accolto dall'entusiasmo del pubblico bambinesco e adolescenziale, lungo il Novecento il fumetto è maturato moltissimo. Oggi è in grado di animare opere di complessità e raffinatezza indiscutibili. La scelta di questo modo di raccontare...

A New York Times bestseller! In this motivational handbook—both a business how-to and self-help guide—the New York Times bestselling author of Dot Complicated takes on the fallacy of the "well-balanced" life, arguing that the key to success is learning to be well-lopsided. Work....

If you have ever been to Las Vegas you need to read this book!16 years of stories!This book will tell you what really happens in Vegas at night!Hilarious first hand details of sex, drugs, prostitution and huge gambling wins!16 years of driving a limo in Vegas!

How oil volatility may lead to violence among oil powers The world supply of oil is running out. Meanwhile, the balance of oil power is shifting away from the United States and the Arab states toward national oil companies (NOCs) in Russia, China, and some emerging economies in Africa and South...

Geared toward women who are considering getting into tech, or those already in a tech job who want to take their career to the next level, this book combines practical career advice and inspiring personal stories from successful female tech professionals Brianna Wu (founder, Giant Spacekat), Angie...