Industries Professions category: 12443 books

Cover of The Perfect Scent

The Perfect Scent

A Year Inside the Perfume Industry in Paris and New York

by Chandler Burr
Language: English
Release Date: January 22, 2008

From the New York Times perfume critic, a stylish, fascinating, unprecedented insider's view of the global perfume industry, told through two creators working on two very different scents. No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a...
Cover of Crystallizing Public Opinion
by Edward L. Bernays
Language: English
Release Date: April 7, 2015

A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations Few books have been as quietly powerful as Edward L. Bernays’s Crystallizing Public Opinion. First published in 1923, it is a groundbreaking and, as history has...
Cover of Icons and Idiots

Icons and Idiots

Straight Talk on Leadership

by Bob Lutz
Language: English
Release Date: June 4, 2013

When Bob Lutz retired from General Motors in 2010, after an unparalleled forty-seven-year career in the auto industry, he was one of the most respected leaders in American business. He had survived all kinds of managers over those decades: tough and timid, analytical and irrational, charismatic and...
Cover of The Best Story Wins

The Best Story Wins

How to Leverage Hollywood Storytelling in Business and Beyond

by Matthew Luhn
Language: English
Release Date: August 7, 2018

From one of the leading creative forces at world-famous Pixar Studios From the story artist who developed award-winning movies Toy Story, Toy Story 2, Monsters Inc., Finding Nemo, Cars, Ratatouille, UP, Toy Story 3, and Monsters University Translates unique Pixar storytelling methods...
Cover of The Science of Service
by Mark Colgate
Language: English
Release Date: September 20, 2018

When it comes to customer satisfaction, consistency is king—not the customer. While it’s been proven that customer satisfaction can greatly impact many financial aspects of a business—from cash flow to profitability and share price—most companies have not considered the science behind customer...
Cover of Slugfest

Slugfest

Inside the Epic, 50-year Battle between Marvel and DC

by Reed Tucker
Language: English
Release Date: October 3, 2017

The first in-depth, behind-the-scenes book treatment of the rivalry between the two comic book giants. THEY ARE THE TWO TITANS OF THE COMIC BOOK INDUSTRY--the Coke and Pepsi of superheroes--and for more than 50 years, Marvel and DC have been locked in an epic battle for spandex supremacy. At...
Cover of The Marvel Studios Phenomenon

The Marvel Studios Phenomenon

Inside a Transmedia Universe

by Martin Flanagan, Andrew Livingstone, Mike McKenny
Language: English
Release Date: June 2, 2016

Marvel Studios has provided some of the biggest worldwide cinematic hits of the last eight years, from Iron Man (2008) to the record-breaking The Avengers (2012), and beyond. Having announced plans to extend its production of connected texts in cinema, network and online television until at least...
Cover of Érase unas veces: filiaciones narrativas en el arte digital
by Raquel Herrera Ferrer
Language: Spanish
Release Date: December 15, 2009

"Érase una vez" ha sido la fórmula tradicional para contar una historia desde el principio de los tiempos. Pero, ¿qué ocurre con los relatos cuando se cuentan por ordenador, incluyen texto, imagen y sonido, ofrecen varios caminos narrativos, o incluso son interactivas? ¿De dónde vienen tales narraciones?...
Cover of Chile top Secret

Chile top Secret

El submundo clandestino de la CIA, la KGB, la DINA y los nazis

by Carlos Basso Prieto
Language: Spanish
Release Date: May 1, 2017

Un libro ágil y documentado que desclasifica los archivos secretos de Chile. El fallido plan para asesinar a Fidel Castro en La Moneda. La historia del criminal de guerra nazi protegido por Pinochet. El increíble caso del agente de la CIA que quiso impedir el golpe militar. Los siniestros...
Cover of Neurosis, sustancias y literatura

Neurosis, sustancias y literatura

21 conversaciones con escritoras y escritores más o menos jóvenes

by Mariana H
Language: Spanish
Release Date: March 23, 2018

Esto no es una antología, ni mucho menos un canon. Esto es un bestiario. Aquí se reúnen, acaso, los más salvajes, los más sutiles, los más obsesivos, los más anfibios, los más ellos mismos y ellas mismas. Éstos son los 21 autores con los que Mariana H quiso conversar, por curiosidad,...
Cover of Becoming Bestsellers: John Grisham and Danielle Steel (Sample from Chapter 2 of THE BESTSELLER CODE)
by Jodie Archer, Matthew L. Jockers
Language: English
Release Date: August 16, 2016

This sneak peek teaser - featuring literary giants John Grisham and Danielle Steele - from Chapter 2 of The Bestseller Code, a groundbreaking book about what a computer algorithm can teach us about blockbuster books, stories, and reading, reveals the importance of topic and theme in bestselling fiction...
Cover of Compendio di DIRITTO PENALE

Compendio di DIRITTO PENALE

Aggiornamenti 2019

by pietro giaquinto
Language: English
Release Date: April 13, 2019

Aggiornato alla Legge 9 gennaio 2019, n. 3 recante "Misure per il contrasto dei reati contro la pubblica amministrazione, nonché in materia di prescrizione del reato e in materia di trasparenza e movimenti politici" (cd "Spazzacorrotti"), e con le anticipazioni della normativa...
Cover of The Food Groups - Nutrition Books for Kids | Children's Diet & Nutrition Books
by Baby Professor
Language: English
Release Date: June 15, 2017

Right nutrition starts with knowledge of the food groups. If you know what you’re eating and how it affects overall health, you will be inspired to make the right decision even outside the home. This book will detail the food groups, and what food belongs to each. Secure a copy of this diet and nutrition book today!
Cover of The FAP Model and Its Application in the Appraisal of ICT Projects
by F. Lefley
Language: English
Release Date: June 15, 2015

Based on the 2005 publication The Financial Appraisal Profile Model , this book discusses how the FAP model can present an integrated process for the appraisal of financial and strategic benefits and the assessment of risk in ICT (Information Communication Technology) project proposals.
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