Industries Professions category: 12443 books

Remote, forbidding, and volatile, the Caspian Sea long tantalized the world with its vast oil reserves. But outsiders, blocked by the closed Soviet system, couldn’t get to it. Then the Soviet Union collapsed, and a wholesale rush into the region erupted. Along with oilmen, representatives of the...

THE NEW YORK TIMES BESTSELLER! How one tenacious company found the drive to succeed--on a global scale In the early 1980s, Caterpillar, Inc. lost one million dollars per day for three consecutive years. Its continuing existence came into question. Today, "CAT" is the world's most...

“A funny thing happened to a kid on the way home from school…he laughed…and suddenly the world didn’t such a formidable place, because now he could joke about it.” Toni Attell. Learning how to be funny can be a wonderful, magical and uplifting experience for a young person: it sharpens communication...

Este libro aborda el periodismo de hoy, en crisis de identidad, que busca su nuevo modelo. Describe cómo la cultura del espectáculo ha impactado en las historias y la profesión periodística hasta desembocar en un periodismo volátil. Este periodismo está marcado por el infoentretenimiento, que...

Si le interesa o le preocupa la innovación, este libro le ayudará a poner en marcha y organizar la innovación en su empresa de forma inmediata. Enriquecido con la experiencia personal del autor y con multitud de casos, es un manual práctico que no le decepcionará. Escrito en forma de consejos,...

Have you have ever been to an exclusive Hollywood or New York night club where the only way you could get in is if your name was on the VIP list? And unless you were on the right list you had to wait in a long line. Then the all powerful promoter walks out and scans the line. This is the original and only book which take you step by step on how to produce and promote your own show.

Any B2B marketing specialist will confirm that events are one of the top three marketing instruments. The same is true for the services market. And experiential marketing specialists from B2C market, who mostly work with mass consumer, cannot do their job well without events. Companies communicate...

La fabuleuse épopée du chemin de fer ! La fabuleuse épopée du chemin de fer ! Le 27 septembre 1981, le premier TGV commercial circulait à 260Km/h entre Paris et Lyon, permettant à la SNCF de changer de siècle avant l'heure ! Mais pour rendre possible cet exploit technologique, de nombreux...

In the late nineteenth century, some of Britain’s leading main-line railway companies threw caution to the winds in an attempt to provide the fastest passenger express services between London and Scotland. These became known as the ‘races to the north’. There were two phases, in 1888 and 1895,...

Este libro, escrito en forma concisa, describe los principios esenciales de la conservación de los alimentos cárnicos, métodos aconsejados en la preparación casera y prácticas recetas con ideas innovadoras sobre el tema.El autor quiere ayudar a todos aquellos lectores que desean iniciarse en...

With the effects of climate change already upon us, the need to cut global greenhouse gas emissions is nothing less than urgent. It's a daunting challenge, but the technologies and strategies to meet it exist today. A small set of energy policies, designed and implemented well, can put us on the path...

Do you want guaranteed and legitimate ways of earning a decent income each and every day you work? This book gives 17 ideas that explain each idea and the steps you need to take in order to accomplish the idea. Each of the ideas within this book requires physical labor and possibly the use of a truck....

British railways are one of the safest ways of travelling. That they are so is the result of painful lessons learnt over many decades, for there have been many hundreds of railway disasters.

This book looks at some of the most famous as well as some that have been all but forgotten, matching...

Scotland is renowned worldwide for its engineering prowess, which of course included locomotive building. This lavishly illustrated and detailed publication celebrates standard gauge steam locomotive building North of the Border. Focussing not only on the achievements of the major companies, North...