Industries category: 12638 books

Cover of How To Make It In Advertising
by Mark Leigh
Language: English
Release Date: September 30, 2013

Advertising. Is it really 'the greatest art form of the twentieth century' (Marshall McLuhan)? Whatever your views, it is undeniably one of the most popular career choices going-and one of the most difficult to get into. If you want to be creative and make money, or simply fancy trying your hand at...
Cover of Hop, Skip, Go

Hop, Skip, Go

How the Mobility Revolution Is Transforming Our Lives

by John Rossant, Stephen Baker
Language: English
Release Date: November 12, 2019

Urban expert John Rossant and business journalist Stephen Baker look beyond the false promises of the past to examine the real future of transportation and the repercussions for the world’s cities, the global economy, the environment, and our individual lives. Human mobility, dominated for...
Cover of Regulation of Infrastructure and Utilities

Regulation of Infrastructure and Utilities

Public Policy and Management Issues

by Alberto Asquer
Language: English
Release Date: October 24, 2017

This book provides a comprehensive discussion of the public policy and management issues that are encountered in the regulation of infrastructure and utilities. Drawing from theoretical arguments and several case studies, the book is divided into three parts, namely devising regulation, installing...
Cover of Corporate Security Management

Corporate Security Management

Challenges, Risks, and Strategies

by Marko Cabric
Language: English
Release Date: March 30, 2015

Corporate Security Management provides practical advice on efficiently and effectively protecting an organization's processes, tangible and intangible assets, and people. The book merges business and security perspectives to help transform this often conflicted relationship into a successful...
Cover of Smiling Down the Line

Smiling Down the Line

Info-Service Work in the Global Economy

by Bob Russell
Language: English
Release Date: September 12, 2009

Just as textile mills and automotive assembly plants have symbolized previous economic eras, the call centre stands as a potent reminder of the importance of information in contemporary economies. Bob Russell's Smiling Down the Line theorizes call centre work as info-service employment and looks at...
Cover of Carbon Finance

Carbon Finance

How Carbon and Stock Markets are affected by Energy Prices and Emissions Regulations

by Yulia Veld-Merkoulova, Svetlana Viteva
Language: English
Release Date: October 31, 2015

Maximizing reader insights into the methodologies and cutting-edge research concerning the financial aspects of carbon markets, this book analyzes the economic and financial effects of carbon trading and regulations on the stock market prices of individual companies as well as the joint effects of...
Cover of Services Customization Using Web Technologies
by Dimitris Kardaras, Bill Karakostas
Language: English
Release Date: May 31, 2012

The Internet gives the consumer almost unlimited choice in products. At the same time, it causes a globalization of consumer habits and tastes. One important question that arises is: Does the Internet and the World Wide Web offer the same opportunities for choice of services as they do for products?...
Cover of The Biobased Economy

The Biobased Economy

Biofuels, Materials and Chemicals in the Post-oil Era

by
Language: English
Release Date: February 9, 2010

The impending threats of catastrophic climate change and peak oil are driving our society towards increased use of biomass for energy, chemical compounds and other materials - the beginnings of a biobased economy. As alternative development models for the biobased economy emerge, we need to determine...
Cover of Industrial Map of China's Energy
by China Industrial Map Editorial Committee, China Economic Monitoring & Analysis Center
Language: English
Release Date: December 20, 2012

Energy consumption level is a significant indicator in measuring a nation's economic, scientific and technological progress. The energy industry in China is a topic of interest for many researchers, given the rapid industrialization taking place in the country for the past ten years. This book provides...
Cover of The Business of Sustainable Wine

The Business of Sustainable Wine

How to Build Brand Equity in a 21 Century Wine Industry

by Sandra Taylor
Language: English
Release Date: December 1, 2017

Modern agriculture is the largest single contributor to global greenhouse gas production, deforestation, and water consumption. Biodiversity, climate change, energy, soil degradation, and water scarcity are critical issues. Consumers are increasingly and justifiably concerned about where their food...
Cover of The Global Commercial Aviation Industry
by
Language: English
Release Date: July 16, 2015

This book provides a state-of-the-art overview of the changes and development of the civil international aircraft/aviation industry. It offers a fully up-to-date account of the international developments and structure in the aircraft and aviation industries from a number of perspectives, which include...
Cover of Privatization of Public Services

Privatization of Public Services

Impacts for Employment, Working Conditions, and Service Quality in Europe

by
Language: English
Release Date: February 15, 2013

Public services throughout Europe have undergone dramatic restructuring processes in recent years in connection with liberalization and privatization. While evaluations of the successes of public services have focused on prices and efficiency, much less attention has been paid to the impacts of liberalization...
Cover of The Creative Economy

The Creative Economy

How People Make Money from Ideas

by John Howkins
Language: English
Release Date: June 27, 2002

Britain makes more money from music than from its car industry. In the United States the core copyright industries achieved foreign sales and exports of $60.18 billion - a figure which surpasses, for the first time, every other export sector, including automobiles, agriculture and aircraft. Howkins...
Cover of Advertising and Anthropology

Advertising and Anthropology

Ethnographic Practice and Cultural Perspectives

by Timothy de Waal Malefyt, Robert J. Morais
Language: English
Release Date: July 18, 2013

Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced...
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