small changes that spark big influence
by
Steve J. Martin, Noah Goldstein, Robert Cialdini
Language: English
Release Date: September 9, 2014
At some point today you will have to influence someone - your boss, client, spouse, or even your friends. What is the smallest change you can make to your request that will lead to the biggest difference in the outcome?
In The small BIG, three heavyweights from the world of persuasion science...