Government Business category: 2241 books

This book provides an eye-opening exposé on economics professors that will surely shock anyone who is not familiar with the topic, and even some of those who are familiar with it. It is critical of the behavior of economics professors, but is not critical of the field of economics itself. In fact,...

This book makes indicators more accessible, in terms of what they are, who created them and how they are used. It examines the subjectivity and human frailty behind these quintessentially ‘hard’ and technical measures of the world. To achieve this goal, The Rise and Rise of Indicators presents...

Although social marketing is generally associated with communication activities and mass media, there exists a broader scope of social marketing that utilizes a systematic approach to defining concepts, behaviors, and products for promotion and distribution. Dynamics of Competitive Advantage and Consumer...

This volume makes JEC-commissioned expert studies of economic developments in East-Central Europe available to business people, educators and students. Coverage includes economic, political and social reform issues, regional relations, and the impact of Western assistance programmes.

With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability...

Externally-promoted institutional reform, even when nominally accepted by developing country governments, often fails to deliver lasting change. Diasporans-immigrants who still feel a connection to their country of origin-may offer an In-Between Advantage for institutional reform, which links problem...

Recent decades have witnessed the rise of social and environmental certification programs that are intended to promote responsible business practices. Consumers now encounter organic or fair-trade labels on a variety of products, implying such desirable benefits as improved environmental conditions or...

The success of the entire food supply chain depends on the prosperity of farms and local communities. The direct climate change risks faced by the agricultural sector are therefore also risks to businesses and food supply chains. Hence the importance of resilience at farm level, community level and...

In Branded, Erik Saelens, strategic director of Brandhome, describes the course of the N-VA campaign in the run-up to the mother of all Belgian elections on May 25, 2014. His personal account offers a suspenseful and above all disconcerting view from the inside of how opposing forces in the media,...

In the past few years, numerous authors have highlighted the emergence of transnational climate initiatives, such as city networks, private certification schemes, and business self-regulation in the policy domain of climate change. While these transnational governance arrangements can surely contribute...

This book examines the possibilities and limitations of corporate social responsibility in minimising the violent conflict often associated with natural resource exploitation.　 Through detailed and penetrating empirical analysis, the author skilfully asks why previous corporate social responsibility...

Discussion over celebrity engagement is often limited to theoretical critique or normative name-calling, without much grounded research into what it is that celebrities are doing, the same or differently throughout the world. Crucially, little attention has been paid to the Global South, either as...

Multiple ‘green transformations’ are required if humanity is to live sustainably on planet Earth. Recalling past transformations, this book examines what makes the current challenge different, and especially urgent. It examines how green transformations must take place in the context of the particular...

Spotts takes you behind the scenes for the planning of a truly unprecedented campaign. He shows how individuals and groups can force even the largest corporations to change to better serve the interests of the countries and communities in which they do business.