Electronic Commerce category: 2867 books

Relationship build business ... how do you relate to your target audience? If you want to have a long-term customer based circle, building relationship is essential. You see, people buy from you because they already have the connection and trust with you not that they need the product...

A Real World Plan for Building Authority For Your Website And Your Brand Using FREE User Generated Content! If you want to become popular or simply make money online, building your personal brand is a must. If you don't know how this process goes, inside this ebook will walk you thru...

Why Understanding All The Ins And Outs For Marketing Apps Is Crucial! The internet is bombarded daily with new apps (app is the short term for application) that are geared towards new technology, new software systems, new process systems and new marketing tools. They are all focused on winning market...

A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as...

This book constitutes the proceedings of the 12th International Conference on Design Science Research in Information Systems and Technology, DESRIST 2017, held in May/June 2017 in Karlsruhe, Germany.  The 25 full and 11 short papers presented in this volume were carefully reviewed and selected...

Measuring progress in the service sector is closely linked to the ability to develop and implement information systems. As the service sector continues to grow, it is important to investigate what drives the production of intangible goods and overall economic health. Advancing the Service Sector with...

It’s no longer enough to launch a social media program: Your company needs to gain clear and substantial value from its social media investments. Getting results begins with monitoring. In How to Use Social Media Monitoring Tools, leading social media marketer Jamie Turner offers a fast-paced primer...

Comprende los fundamentos de Bitcoin. Bitcoin es una revolucionaria divisa digital que está transformando el concepto de dinero que conocemos. Pero su comprensión puede ser intimidante para el usuario medio. ¡A partir de ahora dejará de serlo! Este libro elimina esta complejidad...

The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and...

Make a fortune online with this powerful, practical, and comprehensive guide to starting a profitable internet business that “couldn’t be more timely” (Jack Canfield, New York Times–bestselling author of Chicken Soup for the Soul).   Internet Prophets is arguably the most comprehensive Internet...

Today's Hottest Trends for On-the-Spot Marketing! "A must read for media and marketers.” —Alan Cohen, CEO, OMD USA "What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web....

An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet...

Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your...

Building a great looking website is only one step in achieving a successful business website. What good is a website that looks great but nobody ever sees? Unless you build your site with Search Engine Optimization (SEO) in mind, it will never be the successful site you want it to be.You have...