Direct Marketing category: 560 books

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn’t mean, however, that ‘old’ marketing tools are no...

Did you know what author, La Jola, from California said about Stampede? “I really shouldn't share this book with other authors.... (if you are my competition - nothing to see here)” ***Warning*** Before you purchase this book please be aware that Stampede goes against the usual Twitter...

Cuando el marketing de guerrilla fue publicado por primera vez en 1983, Jay Levinson fue considerado un pionero con su único "no tomar prisioneros" enfoque de marketing, orientado a los propietarios de las pequeñas y medianas empresas. Casi 20 años más tarde millón de copias, marketing...

Making money online may sound simple in theory, but in practice you need more than the cut-and-dried Minstructions. In online business, traffic volume is the key.   In other words, more visitors equals more money. Increasing the traffic to your website...

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In this short and...

If Multicultural Marketing isn’t the cornerstone of your business’s strategic plans, it needs to be! Experts Natalie Rouse and Adriana Waterston will help you get there! Census 2010 confirms the enormous growth of multicultural households across America: Census 2010 data revealed that the Hispanic...

Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step...

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In this short and...

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In this short and...

TUTTO QUELLO CHE DEVI SAPERE PER LANCIARE IL TUO BUSINESS ONLINE È CONTENUTO IN QUESTO LIBRO!  Se vuoi imparare a conoscere le regole del nuovo mercato digitale, hai ora uno strumento completo e pratico, una bussola che ti guiderà attraverso il caos d'informazione che regna...

Les réseaux sociaux et leur utilité professionnelle vous échappent encore ? Votre entreprise ne se positionne pas, à l’ère de la révolution numérique, sur ces leviers de communication du web 2.0 ? La digitalisation de votre entreprise représente pourtant un enjeu majeur ! Dès les premières...

The NEW Rulebook for Entrepreneurial Success What’s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing...

Make your self-publishing business more successful. Stop doing random acts of marketing and start following a solid plan to grow your business. For many authors, marketing a book takes a lot of time and yields little or no improvement in sales. Getting your book noticed can feel like an impossible...

This book is for everyone who needs to write copy that sells – including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How To Write Copy That Sells supplies specific copywriting techniques for everything from email marketing, web sites, and social media, to traditional media ads and direct mail.