Direct Marketing category: 560 books

Cover of Flip the Funnel

Flip the Funnel

How to Use Existing Customers to Gain New Ones

by Joseph Jaffe
Language: English
Release Date: January 12, 2010

Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a...
Cover of Buzzmarketing

Buzzmarketing

Get People to Talk About Your Stuff

by Mark Hughes
Language: English
Release Date: July 7, 2005

"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology...
Cover of Fresh Food-Pub Marketing

Fresh Food-Pub Marketing

It`s Not About Your Market, It`s About Your Marketing!

by Neil Murphy
Language: English
Release Date: December 17, 2012

If you’re a Food Pub owner, manager, chef or entrepreneur, I don’t have to tell you how challenging and competitive the business is. There’s so many distractions to deal with, phone calls, emails, Ipads, podcasts and on top of all these, you have to try and really stand out from the crowd – those...
Cover of Attaining Ultimate Results from your Loyalty Club
by Trevor Taylor
Language: English
Release Date: June 15, 2015

Attaining Ultimate Results from your Loyalty Club is a book that uncovers the secrets used in casinos in driving revenue and extra visitation from members. It describes the best strategies in retaining your members and how to attract new members or activate extra visitation from your existing members. A...
Cover of Il mercato turistico cinese. Marketing, casi e buone prassi
by AA. VV.
Language: Italian
Release Date: April 24, 2013

Un manuale ricco di consigli, casi concreti e testimonianze di chi vive quotidianamente l’esperienza del turismo cinese. Un testo per gli operatori del turismo e dell’ospitalità, gli enti turistici, gli studenti e gli esperti di turismo.
Cover of The Third Screen

The Third Screen

The Ultimate Guide to Mobile Marketing

by Chuck Martin
Language: English
Release Date: December 8, 2014

The ultimate guide to mobile marketing - revised and updated! An American Express Open Forum Best Business Book We are in the midst of a technological revolution bigger than the television or the PC. How do we, as marketers, harness mobile technology to serve our customers most effectively? With...
Cover of Be a Network Marketing Leader

Be a Network Marketing Leader

Build a Community to Build Your Empire

by Mary Christensen
Language: English
Release Date: December 2, 2015

You built a business for yourself with a goal to reach new heights of success and bring home a sustainable high income. But the most important ingredient to finding that success is not you--it’s your team! Industry superstar Mary Christensen has revealed a plan for cultivating a community within...
Cover of Global Marketing Strategies for the Promotion of Luxury Goods
by
Language: English
Release Date: March 31, 2016

Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the...
Cover of The Essential Guide To Free Traffic

The Essential Guide To Free Traffic

How to Source Free Traffic to your Websites

by Joseph Iredia
Language: English
Release Date: April 19, 2017

When you first discover Internet marketing you get all excited - and make no mistake about it, Internet marketing IS exciting. Quite frankly the money making potential in an online business is massive and VERY easy to see...So, you go off and learn as much as you can about it all. You learn all about...
Cover of How to market eBooks
by Royce Kirk
Language: English
Release Date: November 4, 2013

Many authors are taking advantage of the eBook revolution to get their books in front of the public. The problem is that lots of the public can’t see your book. In his book, “How to market eBooks” Royce Kirk covers the basics that all authors of eBooks need to know. This book will start you...
Cover of Multiple Choice Questions on Marketing
by Homework Help Classof1
Language: English
Release Date: March 13, 2013

The document contains 10 multiple choice questions from marketing.
Cover of Online Marketing Tactics Newsletter
by Jimmy Cai
Language: English
Release Date: July 8, 2013

Online marketing is fast becoming one of the most popular ways that businesses big and small are using to promote their products and services. It can be used to build brand, attract customers, generate...
Cover of 100 dicas de ouro - Marketing
by André Vinícius da Silva
Language: Portuguese
Release Date: April 1, 2015

Vivemos num mundo em que em que dominar o tempo é um dos grandes desafios profissionais do século XXI As pessoas querem fazer mais em menos tempo. Vivemos também a era do conhecimento Informação é a moeda da vez e pode fazer a diferença entre o sucesso e o fracasso no mundo dos negócios. Se...
Cover of #DEMAND GENERATION tweet Book01

#DEMAND GENERATION tweet Book01

140 Insights on Powering Your Sales Pipeline

by Gaurav Kumar
Language: English
Release Date: November 7, 2012

Every few years, there comes along a product or service that so elegantly and uniquely fills a market void that it requires no marketing effort and generates its own demand. The vast majority of products or services on the market, however, require significant demand generation efforts. This explains...
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