Assessing and Managing the Monetary Value of New Products and Services
by
Elie Ofek, Eitan Muller, Barak Libai
Language: English
Release Date: September 30, 2016
From drones to wearable technology to Hyperloop pods that can potentially travel more than seven hundred miles per hour, we’re fascinated with new products and technologies that seem to come straight out of science fiction. But, innovations are not only fascinating, they’re polarizing, as, all...