Customer Service category: 721 books
Customer-Relationship-Management
Optimale Kundenbeziehungen
Language: German
Release Date: September 3, 2018
In nur 50 Minuten CRM verstehen
Wie wird der Markt am besten angesprochen? Welche Kunden sollten bevorzugt behandelt werden? CRM ermöglicht es, Kundenbeziehungen optimal aufzubauen und zu verbessern und dabei trotz einer großen Anzahl an zu verwaltenden (potenziellen) Kunden den Aufwand für das...
Brand Real
How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
Language: English
Release Date: March 28, 2012
Brand Real is a business strategy guide for making a brand’s promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies....
by Anne Janzer
Language: English
Release Date: March 24, 2017
Language: English
Release Date: March 24, 2017
Welcome to the World of Churn
Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things.
Have you changed your marketing practices to thrive in this new reality?
Subscription Marketing offers creative marketing strategies...
Going Social
Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media
Language: English
Release Date: November 1, 2012
In the increasingly vital world of social media marketing, if you don’t have a strong digital presence, it’s like you’re not even there. Going Social is an indispensable guide to taking advantage of digital marketing, reaching a critical number of prospective customers, and revitalizing your...
Everyone's a Critic
Winning Customers in a Review-Driven World
Language: English
Release Date: October 16, 2014
More than 70% of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer reviews....
by Gerard Blokdijk
Language: English
Release Date: October 24, 2012
Language: English
Release Date: October 24, 2012
There has never been a CRM manual like this. 100 Success Secrets is not about the ins and outs of CRM. Instead, it answers the top 100 questions that we are asked and those we come across in forums, our consultancy and education programs. It tells you exactly how to deal with those questions, with tips...
by Mary Ann Odegaard, James B. Ayers
Language: English
Release Date: October 2, 2017
Language: English
Release Date: October 2, 2017
Retail supply chain consists of multiple segments from sales to distribution to finance. Retail manufacturers rely on a complicated web of suppliers. Customer demand and market competition today requires extreme efficiency from end to end. This book offers the retail supply chain executive with the...
Customer experience
La fórmula del éxito para enamorar clientes
Language: Spanish
Release Date: October 10, 2016
Tan solo dos años después de que Steve Jobs presentará el primer iPhone en enero de 2007, Apple –que nunca había vendido teléfonos móviles hasta la fecha– desbancaba a Nokia como líder de ventas en el sector de la telefonía. Apple cambió la industria de la comunicación y, lo que es más...
Value Above Cost
Driving Superior Financial Performance with CVA, the Most Important Metric You've Never Used
Language: English
Release Date: March 12, 2009
This book systematically explains how to maximize shareholder value. Columbia University's Don Sexton fully identifies the real drivers of shareholder value, unifying key concepts from marketing, branding, economics, management, finance, accounting, and statistics. Sexton introduces a powerful new...
by Niquenya D. Fulbright
Language: English
Release Date: November 10, 2015
Language: English
Release Date: November 10, 2015
Every entrepreneur and small business owner is in business with the hopes of making money. In order to make money, you have to have strategies in place to attract, convert, and retain quality paying customers. This isn’t difficult to do but more often than not many businesses screw themselves out...
Humanizing Big Data
Marketing at the Meeting of Data, Social Science and Consumer Insight
Language: English
Release Date: March 3, 2015
Big data raises more questions than it answers, particularly for those organizations struggling to deal with what has become an overwhelming deluge of data. It can offer marketers more than simple tactical predictive analytics, but organizations need a bigger picture, one that generates some real...
Pop-up Retailing
Managerial and Strategic Perspectives
Language: English
Release Date: December 28, 2017
This SpringerBrief offers an academic perspective on the trend of ‘pop-up’ retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitly promotional or communicative purpose. Adopting a managerial...
Cavemen Can't Market
Attracting, Conversing, and Creating Loyal Customers with WOO Marketing
Language: English
Release Date: February 19, 2013
Caveman marketing tactics no longer work. It used to be that if we took out enough ads, bought enough impressions, and had a persuasive message, we could wear them down until they eventually bought. But we are no longer in charge. They are. And that is why we must change our marketing concept from the...
The Concise Handbook of Management
A Practitioner's Approach
Language: English
Release Date: February 1, 2013
Discover the practical tips to make you an effective, customer-oriented manager!
Focusing on the pervading belief that everything a manager does must be customer oriented, The Concise Handbook of Management: A Practitioner’s Approach gives you an overview of everything you need to know about...