Corporate History category: 769 books
by Peter W. Bernstein, Annalyn Swan
Language: English
Release Date: December 2, 2008
Language: English
Release Date: December 2, 2008
From Wall Street to the West Coast, from blue-collar billionaires to blue-blood fortunes, from the Google guys to hedge-fund honchos, All the Money in the World gives us the lowdown on today richest Americans. Veteran journalists Peter W. Bernstein and Annalyn Swan delve into who made and lost the...
Hijacking the Runway
How Celebrities Are Stealing the Spotlight from Fashion Designers
Language: English
Release Date: October 9, 2014
A fascinating chronicle of how celebrity has inundated the world of fashion, realigning the forces that drive both the styles we covet and the bottom lines of the biggest names in luxury apparel.
From Coco Chanel’s iconic tweed suits to the miniskirt’s surprising comeback in the late 1980s,...
How Walmart Is Destroying America (And the World)
And What You Can Do about It
Language: English
Release Date: December 12, 2012
After carving up the once lovingly cared-for downtowns of Small Town America, Wal-Mart launched a frontal assault on mom-and-pop businesses all over the globe. With 1.5 million employees operating more than 3,500 stores, Wal-Mart is now the world's largest private employer. In this third edition of...
Sustainable Excellence
The Future of Business in a Fast-Changing World
Language: English
Release Date: October 12, 2010
How the world's most influential companies are building business strategies that tackle the biggest global challenges.
Today's business landscape is changing in fundamental ways: Natural resources are growing ever more scarce and expensive. Technology and changing consumer expectations are...
Grande Expectations
A Year in the Life of Starbucks' Stock
Language: English
Release Date: April 3, 2007
Karen Blumenthal, like most people, is mystified by the stock market. Just why is it, she wonders, that seemingly good news can send a stock plummeting and bad news can send it skyrocketing again?
In Grande Expectations, she shows how money is made and lost by following one of America’s hottest...
by Orly Lobel
Language: English
Release Date: November 14, 2017
Language: English
Release Date: November 14, 2017
“A hair-raising account of a Barbie Dreamhouse-size Jarndyce and Jarndyce.”—Jill Lepore, The New Yorker
This provocative work spotlights the legal battles between behemoth Mattel and audacious MGA over incredibly successful toys and the ownership of an idea. Law professor Orly Lobel deeply...
Purple Cow, New Edition
Transform Your Business by Being Remarkable
Language: English
Release Date: November 12, 2009
The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.
Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached...
Billion Dollar Lessons
What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Ye ars
Language: English
Release Date: September 11, 2008
”This book is your chance to learn from others’ mistakes.”-- Entrepreneur
In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. The man assumed he was being fired. Watson told him, “Fired? Hell, I spent $10 million educating you. I...
TripAdvisor
Planifica y reserva un viaje perfecto
Language: Spanish
Release Date: November 16, 2017
Los secretos de TripAdvisor, un gigante que pisa fuerte
Este libro es una guía práctica y accesible para descubrir las claves sobre TripAdvisor, que le aportará la información esencial y le permitirá ganar tiempo.
En tan solo 50 minutos usted podrá:
• Entender cómo...
The Business Book
Big Ideas Simply Explained
Language: English
Release Date: December 19, 2014
The Business Book clearly and simply explains all of the key theories that have shaped the world of business, management, and commerce.
Using easy-to-follow graphics and artworks, succinct quotations, and thoroughly accessible text, The Business Book introduces the would-be entrepreneur and...
by Alex Taylor, Mike Jackson
Language: English
Release Date: May 4, 2010
Language: English
Release Date: May 4, 2010
Wild Ride
Inside Uber's Quest for World Domination
Language: English
Release Date: May 23, 2017
In your pocket is something amazing: a quick and easy way to summon a total stranger who will take you anywhere you’d like. In your hands is something equally amazing: the untold story of Uber’s meteoric rise, and the massive ambitions of its larger-than-life founder and CEO.
Before Travis...
Slingshot
AMD's Fight to Free an Industry from the Ruthless Grip of Intel
Language: English
Release Date: April 23, 2013
When Hector Ruiz joined AMD, quickly ascending to the CEO’s suite, he took the helm of a dynamic company that was nonetheless struggling against perceptions that it could not contend with Intel, the Goliath of the microchip industry. Though AMD’s technology, products, and pricing were keeping...
by John Newhouse
Language: English
Release Date: January 16, 2007
Language: English
Release Date: January 16, 2007
The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing...