Corporate History category: 769 books
The King of Madison Avenue
David Ogilvy and the Making of Modern Advertising
Language: English
Release Date: June 8, 2010
From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy
Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative...
Finding My Virginity
The New Autobiography
Language: English
Release Date: October 10, 2017
Twenty years after his iconic memoir Losing My Virginity, the world’s ultimate entrepreneur is back with the rest of the story.
Richard Branson’s Losing My Virginity shared the outrageous tale of how he built Virgin from a student magazine into one of the greatest brands in history. No...
Fools Rush In
Steve Case, Jerry Levin, and the Unmaking of AOL Time Warner
Language: English
Release Date: October 13, 2009
Every era has its merger; every era has its story. For the New Media age it was an even bigger disaster: the AOL-Time Warner deal.
At the time AOL and Time Warner were considered a matchless combination of old media content and new media distribution. But very soon after the deal was announced...
Goldman Sachs
The Culture of Success
Language: English
Release Date: February 20, 2013
The history, mystique, and remarkable success of Goldman Sachs, the world's premier investment bank, are examined in unprecedented depth in this fascinating and authoritative study. Former Goldman Sachs Vice President Lisa Endlich draws on an insider's knowledge and access to all levels of management...
Krauss
The New Orleans Value Store
Language: English
Release Date: September 25, 2017
For almost one hundred years, generations of New Orleans shoppers flocked to Krauss. The Canal Street store was hailed for its vast merchandise selection and quality customer service. In its early days, it sold lace and fabric to the ladies of the notorious red-light district of Storyville. The store's...
TripAdvisor: The Online Travel Community
How a crowdsourced review website transformed an industry
Language: English
Release Date: November 3, 2017
Find out how TripAdvisor revolutionised tourism in just 50 minutes!
TripAdvisor has become one of the world’s most popular websites, with millions of travellers visiting it every month to leave reviews, hunt for cheap deals on flights and accommodation, or simply to check whether or not...
Bamberger’s
New Jersey’s Greatest Store
Language: English
Release Date: November 14, 2016
For almost one hundred years, generations of New Jersey customers flocked to Bamberger's. From its grand Newark flagship to numerous suburban locations, the store was hailed for its myriad quality merchandise and its dedicated staff. Its promotional events were the highlight of every season, from...
Skin Saga
How a Tiny Family Soap Business Evolved over Six Generations into the #1 Dermatology Company in the World
Language: English
Release Date: September 1, 2018
When Johann David Stiefel founded Stiefel Laboratories in 1847, it was a year of many great beginnings. The AMA was founded and established a standard for preliminary medical education and the degree of MD. Inventors Thomas Edison and Alexander Graham Bell were born. And the first U.S. postage stamps...
Building Blocks
Buckeye CableSystem’s Communications Revolution, From Printer’s Ink to Cable to Fiber
Language: English
Release Date: July 23, 2015
Building Blocks is the history of Buckeye CableSystem. Buckeye is part of a family empire started in 1900 by the son of an immigrant in upstate New York. This book is a fascinating tale of the family’s progression into the fourth generation and through the myriad of daily newspapers, radio and television...
by World Watch Media
Language: English
Release Date: May 20, 2017
Language: English
Release Date: May 20, 2017
Phil KnightThe Story of The Businessman Who Created NikeBy World Watch MediaPhilip Hampson "Phil" Knight (born February 24, 1938) is an American mogul and benefactor. A local resident of Oregon, he is the co-founder and chairman emeritus of Nike, Inc., and formerly served as chairman...
Hutzler's
Where Baltimore Shops
Language: English
Release Date: October 30, 2009
For 132 years, Hutzler Brothers Company was a beloved part of the Baltimore retail and cultural scene. Charm City natives still recall with nostalgia the distinctive Art Deco design of the Downtown store, the glitter of the fashion shows, the unforgettable Christmas celebrations and the chocolate chiffon...
Made to Order
The Sheetz Story
Language: English
Release Date: November 25, 2013
Made To Order: The Sheetz Story traces the fascinating history of Sheetz, Inc., a regional convenience retailer that battled the odds and cemented its name among the acclaimed ranks of America's most successful private companies. From its humble dairy store origins in Pennsylvania, Sheetz became a convenience-store...
Mr. Selfridge in Chicago
Marshall Field's, the Windy City & the Making of a Merchant Prince
Language: English
Release Date: November 30, 2015
In early 1909, a new retail emporium readied for business on the "wrong end of Oxford Street" in London. The man behind it was an odd little American with a waxed mustache and frenetic nature. Harry Gordon Selfridge had spent the previous twenty-five years in Chicago honing his skills at the venerable...
Wikipedia, The Free Collaborative Encyclopaedia
The unexpected rise of one of the world’s most popular sites
Language: English
Release Date: November 3, 2017
Find out how Wikipedia became an internet giant in just 50 minutes!
With over 40 million articles in almost 300 languages and dialects, Wikipedia is the largest and most influential encyclopaedia in the world. This success is all the more astonishing considering that the site relies on volunteers...