Corporate History category: 769 books
The Foundations of Marketing Practice
A history of book marketing in Germany
Language: English
Release Date: December 22, 2015
Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This...
Three Years in Wonderland
The Disney Brothers, C. V. Wood, and the Making of the Great American Theme Park
Language: English
Release Date: March 10, 2016
While the success of Disneyland is largely credited to Walt and Roy Disney, there was a third, mostly forgotten dynamo instrumental to the development of the park--fast-talking Texan C. V. Wood. Three Years in Wonderland presents the never-before-told, full story of "the happiest place on earth."...
Accounting for Alcohol
An Accounting History of Brewing, Distilling and Viniculture
Language: English
Release Date: September 3, 2018
Consumption of alcohol is a globally ubiquitous, often controversial activity, and business organizations in this sector are of significant social and economic relevance. This book draws on accounting records from the sector to reveal fresh and unique insights into the historic development of the...
by K.G. Whittick
Language: English
Release Date: January 1, 2017
Language: English
Release Date: January 1, 2017
With the rise of urban communities came the need to create a system for the regulation of the interaction both social and material between the various interests at play in densely populated communities, in order to maintain order and prevent friction
between those interests. In a totalitarian system...
Reti di carta
Ferrovie, tecnici e imprese nelle carte degli archivi aziendali
Language: Italian
Release Date: May 10, 2013
Oggi si discute molto di reti e mobilità, mentre trasporti e logistica sono divenuti una questione cruciale per l’economia e il governo di territori e comunità. Inevitabile dunque che si torni a guardare con rinnovato interesse alla storia delle ferrovie in Italia, dalle origini “risorgimentali”...
by Robin Chapman
Language: English
Release Date: October 15, 2018
Language: English
Release Date: October 15, 2018
For centuries, California's environment has nurtured remarkable people. Ohlone Lope Inigo found a way to protect his family in troubled times on the shores of San Francisco Bay. Pioneer Juana Briones made a fortune from her rancho yet took the time to care for those in need. Innovator Thomas Foon...
Carl Duisberg
1861-1935. Anatomie eines Industriellen
Language: German
Release Date: October 6, 2016
Carl Duisberg galt als der bedeutendste Industrielle seiner Zeit. Werner Plumpe spürt seinem Erfolgsgeheimnis nach und zeichnet ein beeindruckendes Porträt dieses Begründers der modernen chemischen Industrie und seiner Epoche. Auf der Grundlage einer einzigartigen Quellenbasis von über 25.000...
Der Aufstieg der Quandts
Eine deutsche Unternehmerdynastie
Language: German
Release Date: November 10, 2011
Die Quandts zählen zu den mächtigsten Unternehmerdynastien Deutschlands. Doch ihr Aufstieg ist umstritten. Wie eng war die Familie in die nationalsozialistischen Verbrechen verstrickt? Beruht ihr heutiges Vermögen auf den Profiten aus Zwangsarbeit, Arisierungen und Rüstungsaufträgen des Dritten...
Titan
The Life of John D. Rockefeller, Sr.
Language: English
Release Date: December 18, 2007
National Book Critics Circle Award Finalist
From the acclaimed, award-winning author of Alexander Hamilton: here is the essential, endlessly engrossing biography of John D. Rockefeller, Sr.—the Jekyll-and-Hyde of American capitalism. In the course of his nearly 98 years, Rockefeller was known...
In The Plex
How Google Thinks, Works, and Shapes Our Lives
Language: English
Release Date: April 12, 2011
Written with full cooperation from top management, including cofounders Sergey Brin and Larry Page, this is the inside story behind Google, the most successful and most admired technology company of our time, told by one of our best technology writers.
Few companies in history have ever been...
The Tycoons
How Andrew Carnegie, John D. Rockefeller, Jay Gould, and J. P. Morgan Invented the American Supereconomy
Language: English
Release Date: October 3, 2006
"Makes a reader feel like a time traveler plopped down among men who were by turns vicious and visionary."—The Christian Science Monitor
The modern American economy was the creation of four men: Andrew Carnegie, John D. Rockefeller, Jay Gould, and J. P. Morgan. They were the giants...
by Alan Deutschman
Language: English
Release Date: December 18, 2001
Language: English
Release Date: December 18, 2001
From the acclaimed Vanity Fair and GQ journalist–an unprecedented, in-depth portrait of the man whose return to Apple precipitated one of the biggest turnarounds in business history. With a new epilogue on Apple’s future survival in today’s roller-coaster economy, here is the revealing biography...
Secret Formula
The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
Language: English
Release Date: October 27, 2015
A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly).
Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth...
Onward
How Starbucks Fought for Its Life without Losing Its Soul
Language: English
Release Date: March 27, 2012
In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success.
In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company...