Corporate Finance category: 1651 books
The Coke Machine
The Dirty Truth Behind the World's Favorite Soft Drink
Language: English
Release Date: September 6, 2011
The Coke Machine takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they'll go to stay there.
Ever since its "I'd like to teach the world to sing" commercials from the 1970s,...
Breaking Rockefeller
The Incredible Story of the Ambitious Rivals Who Toppled an Oil Empire
Language: English
Release Date: May 24, 2016
The incredible tale of how ambitious oil rivals Marcus Samuel, Jr., and Henri Deterding joined forces to topple the Standard Oil empire
Marcus Samuel, Jr., is an unorthodox Jewish merchant trader. Henri Deterding is a take-no-prisoners oilman. In 1889, John D. Rockefeller is at the peak of...
DEC Is Dead, Long Live DEC
The Lasting Legacy of Digital Equipment Corporation
Language: English
Release Date: August 9, 2004
Edgar Schein is one of the founders of the organization development field, a widely respected scholar and a bestselling author • Shows how the unique culture of DEC was responsible both for its early rise and for its ultimate downfall-a real-life classical tragedy • Schein was a high-level consultant...
Merchants of Culture
The Publishing Business in the Twenty-First Century
Language: English
Release Date: March 27, 2012
"All you need to know about the industry at a time of momentous change."
-Drake McFeely, chairman and president, W.W. Norton & Company
For nearly five centuries, the world of book publishing remained largely static. But at the dawn of the twenty-first century, the industry faces...
Perfume
The Alchemy of Scent
Language: English
Release Date: September 15, 2011
**Explore the world of scent with “**one of the world’s greatest perfumers” whose clients include Cartier, Van Cleef & Arpels, Bulgari, and Hermès (The Times, London).
To women the whole world over, perfume means glamour, and in the world of perfume, Jean-Claude Ellena is a superstar....
Remember the Magic...
The Story of Horizon Air
Language: English
Release Date: November 1, 2001
Remember the Magic is the inspiring story of the birth of Horizon Air and how it became one of the top regional airlines in the United States under the leadership of Milt Kuolt, one of the great entrepreneurs of the twentieth century.
Building the Skyline
The Birth and Growth of Manhattan's Skyscrapers
Language: English
Release Date: May 12, 2016
The Manhattan skyline is one of the great wonders of the modern world. But how and why did it form? Much has been written about the city's architecture and its general history, but little work has explored the economic forces that created the skyline. In Building the Skyline, Jason Barr chronicles...
Digital Gold
Bitcoin and the Inside Story of the Misfits and Millionaires Trying to Reinvent Money
Language: English
Release Date: May 17, 2016
Bitcoin, the landmark digital money and financial technology, has spawned a global social movement with utopian ambitions. The notion of a new currency, maintained by the computers of users around the world, has been the butt of many jokes, but that has not stopped it from growing into a technology...
Apple « Think different »
L’épopée de la firme de Cupertino
Language: French
Release Date: January 21, 2016
Un guide pratique et accessible pour comprendre rapidement le succès des produits Apple !
Chaque année, des milliers de consommateurs impatients guettent la sortie des nouveaux appareils de la célèbre firme à la pomme. iMac, iPhone, iPod, iPad et, depuis peu, iWatch se vendent à plusieurs...
Remembering Woolworth's
A Nostalgic History of the World's Most Famous Five-and-Dime
Language: English
Release Date: April 8, 2014
Remembering Woolworth's brings back to life all the nostalgia and magic of the famous five-and-dime that captured the hearts of Americans for over a century
Millions of Americans have fond memories of shopping at Woolworth's, wandering the aisles in search of a humble spool of Woolco thread,...
by Barbara Goldsmith
Language: English
Release Date: August 24, 2011
Language: English
Release Date: August 24, 2011
With the extraordinary investigative acumen and sensitive narrative skills that informed her best-selling Little Gloria . . . Happy at Last, Barbara Goldsmith now gives us the most sensational case of a contested will in American history—weaving a hypnotic tale of vast wealth and moral corruption.
When...
Once You're Lucky, Twice You're Good
The Rebirth of Silicon Valley and the Rise of Web 2.0
Language: English
Release Date: May 15, 2008
The captivating story of the mavericks who emerged from the dot-com rubble to found the multibillion-dollar companies taking the Web into the twenty-first century
Once You?re Lucky, Twice You?re Good is the story of the entrepreneurs who learned their lesson from the Internet bust of 2000 and...
One Click
Jeff Bezos and the Rise of Amazon.com
Language: English
Release Date: October 27, 2011
Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click."
Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the...
by Fred Vogelstein
Language: English
Release Date: November 12, 2013
Language: English
Release Date: November 12, 2013
Behind the bitter rivalry between Apple and Google—and how it's reshaping the way we think about technology
The rise of smartphones and tablets has altered the industry of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial...