Corporate Finance category: 1651 books
Crashed
How a Decade of Financial Crises Changed the World
Language: English
Release Date: August 7, 2018
**WINNER OF THE LIONEL GELBER PRIZE
A NEW YORK TIMES NOTABLE BOOK OF 2018
ONE OF THE ECONOMIST'S BOOKS OF THE YEAR
A NEW YORK TIMES CRITICS' TOP BOOK
"An intelligent explanation of the mechanisms that produced the crisis and the response to it...One of the great strengths of Tooze's...
A Giant Cow-Tipping by Savages
The Boom, Bust, and Boom Culture of M&A
Language: English
Release Date: October 15, 2013
Modern mergers and acquisitions, or M&A as it's more commonly known, is a new phenomenon. The buying and selling, the breaking up and combining of companies-the essence of M&A-has been a part of commerce throughout history, but only in our era has M&A itself become a business. In 2007,...
by Bartow J. Elmore
Language: English
Release Date: November 3, 2014
Language: English
Release Date: November 3, 2014
"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company
By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free...
TripAdvisor
Planifica y reserva un viaje perfecto
Language: Spanish
Release Date: November 16, 2017
Los secretos de TripAdvisor, un gigante que pisa fuerte
Este libro es una guía práctica y accesible para descubrir las claves sobre TripAdvisor, que le aportará la información esencial y le permitirá ganar tiempo.
En tan solo 50 minutos usted podrá:
• Entender cómo...
The Business Book
Big Ideas Simply Explained
Language: English
Release Date: December 19, 2014
The Business Book clearly and simply explains all of the key theories that have shaped the world of business, management, and commerce.
Using easy-to-follow graphics and artworks, succinct quotations, and thoroughly accessible text, The Business Book introduces the would-be entrepreneur and...
Netflixed
The Epic Battle for America's Eyeballs
Language: English
Release Date: October 11, 2012
Netflix has come a long way since 1997, when two Silicon Valley entrepreneurs, Marc Randolph and Reed Hastings, decided to start an online DVD store before most people owned a DVD player. They were surprised and elated when launch-day traffic in April 1998 crashed their server and resulted in 150...
by Alex Taylor, Mike Jackson
Language: English
Release Date: May 4, 2010
Language: English
Release Date: May 4, 2010
Wild Ride
Inside Uber's Quest for World Domination
Language: English
Release Date: May 23, 2017
In your pocket is something amazing: a quick and easy way to summon a total stranger who will take you anywhere you’d like. In your hands is something equally amazing: the untold story of Uber’s meteoric rise, and the massive ambitions of its larger-than-life founder and CEO.
Before Travis...
Slingshot
AMD's Fight to Free an Industry from the Ruthless Grip of Intel
Language: English
Release Date: April 23, 2013
When Hector Ruiz joined AMD, quickly ascending to the CEO’s suite, he took the helm of a dynamic company that was nonetheless struggling against perceptions that it could not contend with Intel, the Goliath of the microchip industry. Though AMD’s technology, products, and pricing were keeping...
The Real Thing
Truth and Power at the Coca-Cola Company
Language: English
Release Date: February 3, 2004
A definitive history of Coca-Cola, the world’s best-known brand, by a New York Times reporter who has followed the company and who brings fresh insights to the world of Coke, telling a larger story about American business and culture
The Real Thing is a portrait of America’s most famous...
by Debbie Foster, Jack Kennedy, H.J. Heinz Company
Language: English
Release Date: October 9, 2006
Language: English
Release Date: October 9, 2006
In 1869, the American diet was a dreary affair. Kitchen staples included bread, potatoes, other root vegetables, and meat. Tomatoes�then called "love apples"�were an exotic fruit. A young 25-year-old Henry J. Heinz helped to change all of that. He established his company based on a single premise:...
by Jennifer Dawn Farley
Language: English
Release Date: August 26, 2013
Language: English
Release Date: August 26, 2013
Shaped by the Duke family�s influence and the production of bright leaf tobacco, Durham, North Carolina, over time, has transformed from the �Bull City� to the �City of Medicine.� Duke Homestead and the American Tobacco Company showcases the effect of both tobacco and the Duke family in Durham....
PEZ
From Austrian Invention to American Icon
Language: English
Release Date: August 8, 2016
The world’s one-and-only PEZ historian dispenses fun facts on the candy’s evolution from smoking substitute to childhood treat to pop culture collectible.
PEZ is an American classic and a staple of many childhood memories. Yet it originated in Austria, where PEZ began in 1927 as compressed...
by John Newhouse
Language: English
Release Date: January 16, 2007
Language: English
Release Date: January 16, 2007
The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing...