Consumer category: 1529 books
Rising Consumer Materialism
A Threat to Sustainable Happiness
Language: English
Release Date: November 3, 2017
Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles. This study examines the pre-planned purchase process as the primary...
by
Language: English
Release Date: January 26, 2012
Language: English
Release Date: January 26, 2012
Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well...
Celebrity Fans and Their Consumer Behaviour
Autoethnographic Insights into the Life of a Fan
Language: English
Release Date: January 29, 2018
Ever since the dawn of the Hollywood star system in the early 1920s, consumers have been fascinated by film stars and other celebrities and their seemingly glamorous private lives. The public demand for celebrities has become so pervasive that it is arguably an essential element of our everyday culture...
People and Products
Consumer Behavior and Product Design
Language: English
Release Date: March 5, 2015
By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity.
With increased connectedness...
by Fred Henderson
Language: English
Release Date: December 5, 2014
Language: English
Release Date: December 5, 2014
Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics as an integral part of social structure and economic theory.
Sold American
Consumption and Citizenship, 1890-1945
Language: English
Release Date: January 6, 2009
At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In Sold American, Charles F. McGovern examines the key players active in shaping this cultural evolution: advertisers...
Consumer Vulnerability
Conditions, contexts and characteristics
Language: English
Release Date: August 11, 2015
Consumer vulnerability is of growing importance as a research topic for those exploring wellbeing. This book provides space to critically engage with the conditions, contexts and characteristics of consumer vulnerability, which affect how people experience and respond to the marketplace and vice versa.
Focussing...
![Cover of Consumer Survival: An Encyclopedia of Consumer Rights, Safety, and Protection [2 volumes]](https://www.kuoky.com/images/2013/november/300x300/9781598849370-JjWV_300x.jpg)
Consumer Survival: An Encyclopedia of Consumer Rights, Safety, and Protection [2 volumes]
An Encyclopedia of Consumer Rights, Safety, and Protection
Language: English
Release Date: November 26, 2013
Designed to empower readers to advocate for themselves and others, this wide-ranging encyclopedia reveals a surprising range of resources and options that consumers have at their disposal.
• Traces the background, history, and chronology of the consumer movement
• Presents A–Z...
by
Language: English
Release Date: July 20, 2018
Language: English
Release Date: July 20, 2018
Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation...
by
Language: English
Release Date: May 30, 2019
Language: English
Release Date: May 30, 2019
Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts...
by
Language: English
Release Date: April 30, 2019
Language: English
Release Date: April 30, 2019
Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors.
With a diverse set...
by Geraint G. Howells, Thomas Wilhelmsson
Language: English
Release Date: July 5, 2017
Language: English
Release Date: July 5, 2017
This book will describe the development of European Community consumer law and seek to determine to what extent action by the European Community has promoted the interest of consumer protection. In doing so it will consider important areas relating to protection of the consumers economic interests...
Brand Hate
Navigating Consumer Negativity in the Digital World
Language: English
Release Date: September 29, 2018
This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. It is almost impossible not to run into hateful...
Nordic Consumer Culture
State, Market and Consumers
Language: English
Release Date: March 15, 2019
Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer behaviour...