Consumer Behaviour list 5

Credit and Consumer Society

by Dawn Burton
Language: English
Release Date: August 6, 2012

The language of credit and debt is almost ubiquitous in daily life. In advanced modern societies, financial institutions and other organizations have become increasingly active in lending money to consumers, and consumers apparently more than willing to take advantage. This groundbreaking new book...

Consumer Culture Theory

by
Language: English
Release Date: February 5, 2018

This series epitomizes the 2017 Consumer Culture Theory (CCT) conference themes of hyper-reality and cultural hybridization. The partnership of the co-editors, with diverse backgrounds including Caribbean, Mexican and Indian roots, itself depicts cultural hybridity, culminating in a series of fascinating...

Consumer

A King of Market Economy

by Ashish Kumar Shukla
Language: English
Release Date: June 30, 2014

Human needs are endless. Market is influenced by consumer choice and business activities revolve round consumers. Consumers do not revolve round the market. It was towards the end of 20th Century that more and more goods started coming in the market in closed or sealed packet's, boxes containers etc....

The Consumer Society Reader

by
Language: English
Release Date: July 26, 2011

The Consumer Society Reader features a range of key works on the nature and evolution of consumer society. Included here is much-discussed work by leading critics such as Jean Baudrillard, Susan Bordo, Dick Hebdige, bell hooks, and Janice Radway. Also included is a full range of classics, such as...

Consumer Information Systems and Relationship Management

Design, Implementation, and Use

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Language: English
Release Date: May 31, 2013

Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers’ decision-making processes. Consumer Information Systems...

Consumer Republic

Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World

by Bruce Philp
Language: English
Release Date: February 1, 2011

Consumer Republic dares you to consider this: The power to save the world lies with the consumer. The foundation of Bruce Philp's message is this single, inarguable truth: Brands make corporations accountable. They are the only leverage the average consumer has with which to make a company behave...

The Psychology of Consumer Behavior

by Brian Mullen, Craig Johnson
Language: English
Release Date: June 17, 2013

After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates...

Digitalizing Consumption

How devices shape consumer culture

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Language: English
Release Date: July 14, 2017

Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices...

Bounded Rationality and Industrial Organization

by Ran Spiegler
Language: English
Release Date: February 18, 2011

Conventional economic theory assumes that consumers are fully rational, that they have well-defined preferences and easily understand the market environment. Yet, in fact, consumers may have inconsistent, context-dependent preferences or simply not enough brain-power to evaluate and compare complicated...

Online Consumer Psychology

Understanding and Influencing Consumer Behavior in the Virtual World

by
Language: English
Release Date: March 23, 2005

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research...

Being Human in a Consumer Society

by Alejandro Néstor García Martínez
Language: English
Release Date: April 15, 2016

This book offers a new perspective on sociological studies of the consumer society, introducing neglected normative questions relating to the good life and human flourishing - subjects more commonly discussed in fields of moral, political, and social philosophy. With attention to a wide range of subjects,...

Understanding Consumer Behavior and Consumption Experience

by Rajagopal, Raquel Castaño
Language: English
Release Date: January 31, 2015

Success in the business world is not strictly reliant on producing valuable and in-demand products. Without a proper understanding of the consumers that a business markets and sells their products to, a company’s accomplishments can quickly become failures. Understanding Consumer Behavior and Consumption...

Consumer Behavior in Action

Real-life Applications for Marketing Managers

by Geoffrey Paul Lantos
Language: English
Release Date: January 28, 2015

Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents...

Rising Consumer Materialism

A Threat to Sustainable Happiness

by Afia Khalid, Faisal Qadeer
Language: English
Release Date: November 3, 2017

Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles. This study examines the pre-planned purchase process as the primary...