Consumer Behaviour category: 842 books
Handbook of Tourist Behavior
Theory & Practice
Language: English
Release Date: January 13, 2009
In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes...
Conversation is King
How to Evoke Discussion and Increase Comments in Social Media Marketing
Language: English
Release Date: February 23, 2016
As the marketplace becomes more and more competitive and traditional advertising techniques become less effective, creating a tribe of people who agree with the values and goals that your business stands for is key to long-lasting success. Conversation is King highlights the seven key elements of...
by Christopher Norton, Ross Honeywill
Language: English
Release Date: August 1, 2012
Language: English
Release Date: August 1, 2012
The recent focus on 'the one percent', a group that has come to be associated with wealth and power, obscures where the real source of capital and power lies today. Seventy seven percent of discretionary spending - the engine that drives the American economy - comes from just 46 percent of the population....
Lead Your Patients to Say "YES!" to Their Dental Health
Building Bridges and Overcoming Resistance - 65 Easy Tools for Dentists and Their Teams
Language: English
Release Date: March 2, 2015
This book is a must-read for all dentists and dental clinic employees!
Lead Your Patients to Say «YES!» goes above and beyond everything you’ve already read about treatment acceptance dynamics and the management of patient objections.
Both easy to read and full of concrete...
Analyzing Children's Consumption Behavior
Ethics, Methodologies, and Future Considerations
Language: English
Release Date: August 30, 2016
To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children’s Consumption Behavior: Ethics, Methodologies, and Future Considerations...
Marketing Transformation: Marketing Practice in an Ever Changing World
Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
Language: English
Release Date: November 16, 2017
This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed...
Finding New Ways to Engage and Satisfy Global Customers
Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
Language: English
Release Date: April 1, 2019
This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing...
by Robert W. Palmatier, Lena Steinhoff
Language: English
Release Date: January 15, 2019
Language: English
Release Date: January 15, 2019
The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world—including...
The Political Economy of Status
Superstars, Markets and Culture Change
Language: English
Release Date: December 15, 2009
In this timely book, Theodore Koutsobinas explores the system of status markets and their social effects including inequality. He explains how media fascination with superstars and luxury consumption goods amplify positional concerns for all, distort the aspirations of the middle class and cause relative...
Behavioral Finance
What Everyone Needs to Know®
Language: English
Release Date: February 1, 2019
People tend to be penny wise and pound foolish and cry over spilt milk, even though we are taught to do neither. Focusing on the present at the expense of the future and basing decisions on lost value are two mistakes common to decision-making that are particularly costly in the world of finance....
by Instaread Summaries
Language: English
Release Date: February 19, 2019
Language: English
Release Date: February 19, 2019
**Summary, Analysis and Review of George Akerlof's and et al Phishing for Phools by Instaread **
** **
Preview:
In Phishing for Phools, George Akerlof and Robert Shiller explain the economics of fraud by incorporating fraudulent and unfair transactions into free-market economic...
by Jeff Sauro
Language: English
Release Date: January 16, 2015
Language: English
Release Date: January 16, 2015
The easy way to grasp customer analytics
Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of...
Neuroscience of Preference and Choice
Cognitive and Neural Mechanisms
Language: English
Release Date: September 30, 2011
One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences...
by Alfredo Pucciarelli, Ana Castellani
Language: Spanish
Release Date: August 29, 2016
Language: Spanish
Release Date: August 29, 2016
El período de gobierno de la Alianza coincide con la escalada de una crisis económica, social y política sin precedentes en la historia argentina reciente. En un escenario inestable, agobiada por el peso de la deuda externa sobre las finanzas públicas y escindida por graves conflictos internos,...