Consumer Behaviour category: 842 books
Customer Centered Selling
Eight Steps To Success From The Worlds Best Sales Force
Language: English
Release Date: January 16, 1999
This revised edition of Robert Jolles’s classic book on sales technique features brand new material throughout, including illustrations, teaching aids, coaching techniques, and true implementation strategies!
When you have a process, you have a way of measuring what you are doing. When you...
The Inner Lives of Markets
How People Shape Them-And They Shape Us
Language: English
Release Date: June 7, 2016
What is a market? To most people it is a shopping center or an abstract space in which stock prices vary minutely. In reality, a market is something much more fundamental to being human, and it affects not just the price of tomatoes but the boundaries of everything we value.
Reading the newspapers...
What Americans Really Want...Really
The Truth About Our Hopes, Dreams, and Fears
Language: English
Release Date: September 15, 2009
No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities...
by Mark Cholowski
Language: English
Release Date: October 27, 2012
Language: English
Release Date: October 27, 2012
This economy is bad. Very bad. Everyone needs to save as much money as possible on every shopping trip. Everyone needs to get the most out of every dollar spent. $ave On $hopping will help every shopper realize that goal.
This book will help every shopper understand the basics necessary to...
Code Halos
How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business
Language: English
Release Date: March 28, 2014
Harness "Code Halos" to gain competitive advantage in the digital era
Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value...
Think Bigger
Developing a Successful Big Data Strategy for Your Business
Language: English
Release Date: April 3, 2014
Every day, an increasing amount of our movements, transactions, and choices are becoming digitized and stored up into what has become known as “big data”--revolutionizing the way we do business today. And it’s all there for your company to strategically utilize for giant profits! But where to...
This is Service Design Thinking
Basics-Tools-Cases
Language: English
Release Date: December 20, 2012
This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought...
World on the Move
Consumption Patterns in a More Equal Global Economy
Language: English
Release Date: December 27, 2016
The world is poised on the threshold of economic changes that will reduce the income gap between the rich and poor on a global scale while reshaping patterns of consumption. Rapid economic growth in emerging-market economies is projected to enable consumers worldwide to spend proportionately less...
by
Language: English
Release Date: February 11, 2013
Language: English
Release Date: February 11, 2013
This book seeks to explain the global financial crisis and its wider economic, political, and social repercussions, arguing that the 2007-9 meltdown was in fact a systemic crisis of the capitalist system.
The volume makes these points through the exploration of several key questions:
What...
The Complete Idiot's Guide to Target Marketing
Get on Board with the Latest and Most Effective Techniques
Language: English
Release Date: August 4, 2009
Twenty-first century tools and tactics to get the word out.
You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever,...
Happy Customers Everywhere
How Your Business Can Profit from the Insights of Positive Psychology
Language: English
Release Date: April 24, 2012
Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences....
We Count, We Matter
Voice, Choice and the Death of Distance
Language: English
Release Date: February 5, 2018
This book examines the meaning of Brexit, the election of Trump and the rising tide of populist revolt on the right amidst the collapse of the left. Exploring the reaction against the establishment or ‘the system’, the author contends that we are witnessing a new divide between those who wish...
The European Digital Handbook
A time-effective solution to sell online in Europe
Language: English
Release Date: November 10, 2016
Are you trying to export your products or services online across Europe? Are you aware of the local particularities of the market you target? Do you have little spare time to learn? Then this e-book is for you.
Learn how to efficiently sell online in Europe by getting the advice of a seasoned digital marketer.
Marketing to Gen Z
The Rules for Reaching This Vast--and Very Different--Generation of Influencers
Language: English
Release Date: March 26, 2018
You’ve only just begun to understand Millennials and know how to market most effectively to them. However, their successors are already right around the corner and promising even bigger challenges for the marketplace. But with bigger challenges come great opportunities, and Marketing to Gen Z wants...