Consumer Behaviour category: 842 books
Selling the Fountain of Youth
How the Anti-Aging Industry Made a Disease Out of Getting Old-And Made Billions
Language: English
Release Date: August 24, 2010
The beauty industry—which once revolved around creams and powders, subtle agents to enhance beauty—has become the anti-aging industry, overrun with steroids, human growth hormone injections, and “bio-identical” hormones—all promoted as “cures” for getting old. Acclaimed BusinessWeek...
by Earl Gats
Language: English
Release Date: April 4, 2014
Language: English
Release Date: April 4, 2014
In America, we live in a world of opulence, opportunity, freedom and liberty. Yet, many of us don’t realize how good we have it because we’ve never had a Tomahawk Missile fly over our heads or an Abrams Tank roll over our front yard during breakfast. A Soldier's Ultimate Sacrifice simply...
Living Innovation
Competing in the 21st Century Access Economy
Language: English
Release Date: August 28, 2015
Living Innovation: Competing in the 21st Century Access Economy explores how the digital revolution has empowered customers, and how organizations have to innovate to gain a deeper understanding of user needs. Stepping away from the traditional mindset of products being the foremost concern of an...
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference
Language: English
Release Date: November 27, 2018
*“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” *
Jeff Bezos, Founder and CEO of Amazon.com
This proceedings volume explores the ways in which marketers...
Tourist Behavior
An Experiential Perspective
Language: English
Release Date: April 18, 2018
This book examines and analyzes tourism consumption and tourist experiences, employing a systematic and case study-driven perspective. Covering approaches with a wider geographical background, it considers issues like tourism place experience and co-creation, as well as the behavior of tourists on...
Challenging Consumption
Pathways to a more Sustainable Future
Language: English
Release Date: May 16, 2014
Sustainable consumption is a central research topic in academic discourses of sustainable development and global environmental change. Informed by a number of disciplinary perspectives, this book is structured around four key themes in sustainable consumption research: Living, Moving, Dwelling and...
by
Language: English
Release Date: March 5, 2014
Language: English
Release Date: March 5, 2014
This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey...
Winning Her Business
How to Transform the Customer Experience for the World’s Most Powerful Consumers
Language: English
Release Date: March 5, 2019
Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women***.***
When people think about the world’s growth markets, they often envision countries like China and India. Yet...
Culture and Commerce
The Value of Entrepreneurship in Creative Industries
Language: English
Release Date: June 20, 2017
Art and business are often described as worlds apart, even diametric opposites. And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature, film, and fashion.
Building on theories of...
Consumption Culture in Europe
Insight into the Beverage Industry
Language: English
Release Date: January 31, 2013
Although studies indicate the assumption of one single European market, other research emphasizes European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries. Consumption...
by John Hyland Author
Language: English
Release Date: October 16, 2014
Language: English
Release Date: October 16, 2014
Most American consumers have unclaimed monthly cash flow that they are currently paying to credit card companies that can be reduced, simply by asking—often via a simple telephone call to their creditors—if they know the rights words to use when they get on the phone. There are simple action steps...
by Matthew Minson
Language: English
Release Date: March 20, 2014
Language: English
Release Date: March 20, 2014
Do you really need to pay that outstanding balance with the hospital? Do you know the differences between a nurse practitioner, a physician’s assistant, a physician, and a paramedic? Did you realize that not all hospitals can treat your stroke, heart attack, or trauma with equal speed and effectiveness?...
by
Language: English
Release Date: August 10, 2017
Language: English
Release Date: August 10, 2017
This book will broaden readers’ understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc. In fact, the fashion industry is...
Assembling Consumption
Researching actors, networks and markets
Language: English
Release Date: September 16, 2015
Assembling Consumption marks a definitive step in the institutionalisation of qualitative business research. By gathering leading scholars and educators who study markets, marketing and consumption through the lenses of philosophy, sociology and anthropology, this book clarifies and applies the investigative...