Consumer Behaviour category: 842 books
Why People Buy
Motivation Research and Its Successful Application
Language: English
Release Date: September 5, 2016
There are several competing brands on the store shelf. What will cause the shopper to purchase one product over another? Is it the brand name, the brand-identifying image, the design of the package, the color, or ads about the product that the consumer might have seen? In this 1959 classic, Cheskin...
Chasing Cool
Standing Out in Today's Cluttered Marketplace
Language: English
Release Date: May 1, 2007
Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod...
by
Language: English
Release Date: July 18, 2011
Language: English
Release Date: July 18, 2011
From the pages of The Baffler, the most vital and perceptive new magazine of the nineties, sharp, satirical broadsides against the Culture Trust.
In the "old" Gilded Age, the barons of business accumulated vast wealth and influence from their railroads, steel mills, and banks. But...
The Big Data-Driven Business
How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
Language: English
Release Date: November 6, 2014
Get the expert perspective and practical advice on big data
The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus,...
The Aisles Have Eyes
How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
Language: English
Release Date: January 17, 2017
A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert’s prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products...
by Martha R. Pease, Michael J. Campbell
Language: English
Release Date: March 20, 2015
Language: English
Release Date: March 20, 2015
Think Round shows that the key to propelling a business to its full potential and highest heights is not balance sheet engineering, acquisition acumen, organic reinvention, adroit board management or stunning quarterly earnings results. Mastery of those mechanics is the cost of entry not the accelerator...
by Dan Geller
Language: English
Release Date: January 1, 2014
Language: English
Release Date: January 1, 2014
This is a behavioral economics book showing readers how money anxiety impacts consumer financial behavior and the economy. The book demonstrates the impact of financial anxiety on retail sales and bank savings. When money anxiety increases, consumers save more and spend less, which pushes the economy...
Shopping for Identity
The Marketing of Ethnicity
Language: English
Release Date: December 18, 2007
In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar--a bazaar in which the purveyors of goods and services spend close to $2 billion a year marketing the foods, clothing, objects, vacations,...
The Loyalty Leap
Turning Customer Information into Customer Intimacy
Language: English
Release Date: May 10, 2012
Collecting data is easy for marketers. Figuring out what to do with it is hard.
Technology has made it almost routine for companies to know exactly when, where, and how their customers shop, both online and off. As soon as someone pulls out a credit card—or even better, a membership rewards...
The Impulse Economy
Understanding Mobile Shoppers and What Makes Them Buy
Language: English
Release Date: November 1, 2011
We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet.
Networks are faster, phones are smarter, and the mobile...
Wal-Mart: The Bully of Bentonville
How the High Cost of Everyday Low Prices is Hurting America
Language: English
Release Date: March 12, 2009
The largest company in the world by far, Wal-Mart takes in revenues in excess of $280 billion, employs 1.4 million American workers, and controls a large share of the business done by almost every U.S. consumer-product company. More than 138 million shoppers visit one of its 5,300 stores each week....
by Joosr
Language: English
Release Date: September 16, 2016
Language: English
Release Date: September 16, 2016
In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries...
Living It Up
Our Love Affair with Luxury
Language: English
Release Date: April 3, 2002
Economic downturns and terrorist attacks notwithstanding, America's love affair with luxury continues unabated. Over the last several years, luxury spending in the United States has been growing four times faster than overall spending. It has been characterized by political leaders as vital to the...
Youtility for Real Estate
Why Smart Real Estate Professionals are Helping, Not Selling (A Penguin Special from Portfolio)
Language: English
Release Date: November 4, 2014
How real estate professionals can build trust and dominate their competition by creating truly useful marketing.
Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer...