Consumer Behaviour category: 842 books

Cover of What Customers Crave

What Customers Crave

How to Create Relevant and Memorable Experiences at Every Touchpoint

by Nicholas Webb
Language: English
Release Date: October 12, 2016

Think you know your customers? You better be more assured than just thinking you do, because your success depends on it! The best companies in the world first research exhaustively what their customers desire, and then they deliver it in memorable and deeply human experiences--resulting in success...
Cover of Buyology

Buyology

Truth and Lies About Why We Buy

by Martin Lindstrom
Language: English
Release Date: October 21, 2008

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware...
Cover of BrandChild

BrandChild

Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands

by Martin Lindstrom
Language: English
Release Date: October 3, 2004

Praise and Reviews "This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..." - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University,...
Cover of Contagious

Contagious

Why Things Catch On

by Jonah Berger
Language: English
Release Date: March 5, 2013

New York Times bestseller W****hat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious?...
Cover of Why We Buy

Why We Buy

The Science Of Shopping

by Paco Underhill
Language: English
Release Date: June 2, 2000

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.
Cover of Buying In

Buying In

The Secret Dialogue Between What We Buy and Who We Are

by Rob Walker
Language: English
Release Date: June 3, 2008

Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in...
Cover of Unconscious Branding

Unconscious Branding

How Neuroscience Can Empower (and Inspire) Marketing

by Douglas Van Praet
Language: English
Release Date: November 13, 2012

For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies,...
Cover of Empire of Things

Empire of Things

How We Became a World of Consumers, from the Fifteenth Century to the Twenty-First

by Frank Trentmann
Language: English
Release Date: March 29, 2016

What we consume has become a central—perhaps the central—feature of modern life. Our economies live or die by spending, we increasingly define ourselves by our possessions, and this ever-richer lifestyle has had an extraordinary impact on our planet. How have we come to live with so much stuff,...
Cover of Cool

Cool

How the Brain’s Hidden Quest for Cool Drives Our Economy and Shapes Our World

by Steven Quartz, Anette Asp
Language: English
Release Date: April 14, 2015

A bold argument that our "quest for cool" shapes modern culture and the global economy Like it or not, we live in an age of conspicuous consumption. In a world of brand names, many of us judge ourselves and others by the products we own. Teenagers broadcast their brand allegiances...
Cover of Trade-Off

Trade-Off

Why Some Things Catch On, and Others Don't

by Kevin Maney
Language: English
Release Date: September 15, 2009

A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer lies in the ever-present tension between...
Cover of FutureShop

FutureShop

How to Trade Up to a Luxury Lifestyle Today

by Daniel Nissanoff
Language: English
Release Date: June 26, 2007

FutureShop is a book about change. In particular, it's about how our consumer culture is rapidly evolving to allow us to live better, richer lives for less. The catalyst to this change is eBay and similar sites that are quickly growing into mainstream shopping venues and creating unprecedented levels...
Cover of The Language of Trust

The Language of Trust

Selling Ideas in a World of Skeptics

by Michael Maslansky, Scott West, Gary DeMoss
Language: English
Release Date: May 4, 2010

What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves...
Cover of Ashes to Ashes

Ashes to Ashes

America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris

by Richard Kluger
Language: English
Release Date: May 26, 2010

No book before this one has rendered the story of cigarettes -- mankind's most common self-destructive instrument and its most profitable consumer product -- with such sweep and enlivening detail. Here for the first time, in a story full of the complexities and contradictions of human nature,...
Cover of The New Culture of Desire

The New Culture of Desire

5 Radical New Strategies That Will Change Your Business and Your Life

by Melinda Davis
Language: English
Release Date: October 21, 2002

A wholly new force is driving human behavior today, and it's turning the world as we know it upside down and inside out. Human behavior is now being driven by a new survival instinct -- a new primal desire -- that is invisibly but unstoppably reshaping the world, from the most intimate details of...
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