Consumer Behaviour category: 842 books
Tourist Experience and Fulfilment
Insights from Positive Psychology
Language: English
Release Date: July 31, 2013
What makes life worth living? Many people would argue that it is fulfilling experiences. These experiences are characterised by feelings of joy and pleasure, positive relationships and a sense of engagement, meaning and achievement. Tourism is arguably one of the largest self-initiated commercial...
by
Language: English
Release Date: June 22, 2017
Language: English
Release Date: June 22, 2017
A comprehensive overview of contemporary economic psychology
Economic Psychology presents an accessible overview of contemporary economic psychology. The science of economic mental life and behavior is increasingly relevant as people are expected to take more responsibility for their household...
by
Language: English
Release Date: January 4, 2013
Language: English
Release Date: January 4, 2013
"Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger’s ironic twist of Descartes - "I shop therefore I am" - has lost its irony. Such phrases have become commonplace descriptions...
The Language of Branding
Theory, Strategies, and Tactics
Language: English
Release Date: December 14, 2017
The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior.
Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers...
Why She Buys
The New Strategy for Reaching the World's Most Powerful Consumers
Language: English
Release Date: July 7, 2009
If the consumer economy had a sex, it would be female.
If the business world had a sex, it would be male.
And therein lies the pickle.
Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when...
Rengen
The Rise of the Cultural Consumer - and What It Means to Your Business
Language: English
Release Date: June 28, 2007
Ideas - and the forms in which they are expressed - are the new currency. Yet many companies, the media, and even the general population mistakenly see America as an intellectual and cultural wasteland defined by reality television and fast food. RenGen is about the rise of the next "renaissance...
Absolute Value
What Really Influences Customers in the Age of (Nearly) Perfect Information
Language: English
Release Date: February 4, 2014
Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies.
How...
I Live in the Future & Here's How It Works
Why Your World, Work, and Brain Are Being Creatively Disrupted
Language: English
Release Date: September 14, 2010
Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour?
The world, as Nick Bilton—with tongue-in-cheek—shows, has been...
Loan Sharks
The Birth of Predatory Lending
Language: English
Release Date: April 4, 2017
Predatory lending: A problem rooted in the past that continues today.
Looking for an investment return that could exceed 500 percent annually; maybe even twice that much?
Private, unregulated lending to high-risk borrowers is the answer, or at least it was in the United States for much...
by
Language: English
Release Date: March 22, 2012
Language: English
Release Date: March 22, 2012
The term 'consumption' covers the desire for goods and services, their acquisition, use, and disposal. The study of consumption has grown enormously in recent years, and it has been the subject of major historiographical debates: did the eighteenth century bring a consumer revolution? Was there a...
Marketing the Third Reich
Persuasion, Packaging and Propaganda
Language: English
Release Date: September 13, 2017
In this fascinating volume, Nicholas O’Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how propaganda...
Diversity in Advertising
Broadening the Scope of Research Directions
Language: English
Release Date: April 13, 2004
This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and...
Marketing Analytics
A Practical Guide to Improving Consumer Insights Using Data Techniques
Language: English
Release Date: April 3, 2018
Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve marketing...
by Valerie Hockert, PhD
Language: English
Release Date: February 4, 2014
Language: English
Release Date: February 4, 2014
If only more of us had read these and followed the suggestions to be a wise shopper or consumer wise… perhaps we’d be better off today….These articles amazingly hold a lot of merit today.How to be money wise, save money, make wise purchases and more.If you like this, you will also like the first Consumer Wise.