Communication category: 5490 books
by Federico Zia
Language: Italian
Release Date: March 17, 2016
Language: Italian
Release Date: March 17, 2016
Il testo presenta i principali argomenti legati alla comunicazione pubblicitaria, dalla sua evoluzione nel dopoguerra fino alla pubblicità globale passando per le agenzie pubblicitarie, gli effetti della pubblicità, il brand, le strategie, la creazione dei messaggi pubblicitari, la verifica dell’efficacia della comunicazione pubblicitaria e il media planning.
by Meryl Runion, Lynda McDermott
Language: English
Release Date: February 20, 2012
Language: English
Release Date: February 20, 2012
THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME
With more and more employees working offsite, effective communication among remote team members is absolutely critical. Perfect Phrases for Virtual Teamwork provides hundreds of ready-to-use phrases that will ensure your virtual teams collaborate...
by Jeffrey Seglin, Edward Coleman
Language: English
Release Date: July 15, 2012
Language: English
Release Date: July 15, 2012
Though the fundamentals of letter writing have remained the same, the way we communicate in business is constantly evolving. With the understanding that consistently professional correspondence is essential to success in any industry, The AMA Handbook of Business Letters offers readers a refresher...
Whoever Tells the Best Story Wins
How to Use Your Own Stories to Communicate with Power and Impact
Language: English
Release Date: May 20, 2015
The right story told at the right time has the power to persuade, promote empathy, and provoke action. Even more, a story explains who you are, what you want, and why it matters--better than any other communication tool in your arsenal. In Whoever Tells the Best Story Wins, author and vibrant keynote...
Power Verbs for Career Consultants, Coaches, and Mentors
Hundreds of Verbs and Phrases to Get the Best Out of Your Employees, Teams, and Clients
Language: English
Release Date: May 30, 2013
Electrify all your personal interactions, and help all your colleagues and clients reach their full potential! The right verbs • make you unforgettable • ignite passion and illuminate purpose • make people desperately want to take action Grab...
How to Tell Anyone Anything
Breakthrough Techniques for Handling Difficult Conversations at Work
Language: English
Release Date: June 15, 2009
Drawing from the latest in psychology on how best to connect with others, How to Tell Anyone Anything steers readers away from the common mistake of providing feedback by focusing on what’s wrong and shows them instead how to provide clear, constructive positive messages that create real behavior...
by Lucas McCain
Language: English
Release Date: May 25, 2012
Language: English
Release Date: May 25, 2012
For many, NLP (Neuro-Linguistic Programming) is a life-changing way of communicating with others. For you, NLP could mean getting that job you’ve always wanted, landing a date with your perfect mate, making the biggest sale of your life, and raising successful well-adjusted children. The sky is...
Public Relations Writing Worktext
A Practical Guide for the Profession
Language: English
Release Date: April 2, 2010
Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the four-step public relations process in addition...
Fundamentals of Writing:
How to write articles, media releases, case studies, blog posts and social media content
Language: English
Release Date: April 4, 2013
Fundamentals of Writing is a book written specifically for those who want to improve their writing skills and apply them to writing articles (for newspapers, magazines, corporate and other publications), media releases, case studies, blog posts and social media content.
The book is based on...
Good Charts for Persuasive Presentations
How to Use the Best Data Visualizations for Great Presentations (2 Books)
Language: English
Release Date: April 25, 2017
The right visual revealed at the right time can turn an unremarkable presentation into a resonant, emotional experience. This two-book collection provides you with the tools you need to craft and deliver presentations that will impress your audience, increase your influence in your organization, and...
by Ant Hive Media
Language: English
Release Date: September 20, 2016
Language: English
Release Date: September 20, 2016
This is a Summary of Chris Anderson’s TED Talks: The Official TED Guide to Public SpeakingFor anyone who has ever been inspired by a TED talk…...this is an insider’s guide to creating talks that are unforgettable.Since taking over TED in the early 2000s, Chris Anderson has shown how carefully...
Communicate Up the Corporate Ladder
How to Succeed in Business With Clarity and Confidence
Language: English
Release Date: April 25, 2016
Are you stuck on the corporate ladder? Here is how to recognize the red flags that may be holding you back: • Are people frequently asking you to repeat what you just said? • Do you get nervous, speak too quickly, or forget what you want to say? • Are promotions passing you by? If you answered...
Good Charts
The HBR Guide to Making Smarter, More Persuasive Data Visualizations
Language: English
Release Date: April 26, 2016
Dataviz-the new language of business
A good visualization can communicate the nature and potential impact of information and ideas more powerfully than any other form of communication.
For a long time dataviz” was left to specialists-data scientists and professional designers. No...
How to Say it for Executives
The Complete Guide to Communication for Leaders
Language: English
Release Date: January 4, 2005
How to Say It® for Executives offers everything current and future leaders need to know to get their ideas across powerfully, efficiently, and humanely. Full of practical tips, words, outlines, and models, this guide shows how to:
Prepare and deliver effective speeches and talk to large and...