Communication category: 5490 books

A comparative approach to media and communication research plays an important, if not indispensable, role in achieving a core mission of researchers: to delimit the generality and specificity of media and communication theories, enabling researchers to more readily identify the influence of social,...

This book discusses the effect of communication strategies in the course of China’s national image building from both a theoretical and a practical perspective. The research data are collected via researcher’s in-depth observation as well as focus group analysis and case study of selected Chinese...

Both companies and HR consultants consider communication to be the most important social skill for the future. For you as a product manager, good communication skills are decisive, both for your career and to ensure that you deliver a successful product. Yet we often still hear complaints about communication...

This third volume of Information and Behavior shows broad continuities with previous volumes in this series, but it also represents an important evolution. In emphasizing theoretical advances in mediation, information, and communication processes, this volume has unifying themes at the cutting edge...

This introduction to communication research methods takes the student from the conceptual beginnings of a research project through the design and analysis. Emphasizing the correct questions to ask and how to approach the answers, authors Gary Petty, Cheryl Campanella Bracken, and Elizabeth Babin approach...

Exploring the Human Element of Financial Planning Communication Essentials for Financial Planners tackles the counseling side of practice to help financial planners build more productive client relationships. CFP Board’s third book and first in the Financial Planning Series, Communication...

This text focuses student-learning on the key communication competencies recommended by the National Communication Association. With applied examples and a vibrant and engaging design, this text covers all the expected topics in an introductory course (foundations of communication, interpersonal communication,...

This book offers a comprehensive account of the nature and development of political communication in Africa. In light of the growing number of African states now turning towards democratic rule, as well as the growing utilization of information technologies in Africa, the contributors examine topics...

This is a book about communication behavior: how we conceptualize it, observe it, measure it, and analyze it. The 1970s and 1980s were times when communication behavior was a primary interest of many communication scholars. The aim of this book is to reignite some interest in and passion about how...

Digital technologies and social media have changed the processes, products, and interactions of professional communication, reshaping how, when, with whom, and where business professionals communicate. This book examines these changes by asking: How does rhetorical theory need to adapt and develop...

The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships, organizations,...

Practical skills for developing successful relationships—both face-to-face and online Written in a conversational style and presented in an innovative handbook format, ***The Interpersonal Communication Playbook***empowers you to take an active role in the development of your communication...

This book aspires to make an expedient contribution to the trust-based body of knowledge. Various disciplines analyze the notion of "trust", by addressing it from their own perspectives. The fact that the importance of multilevel and cross-level perspectives is gaining increasing attention...

Communication studies is a fragmented field. As a result of its roots in various disciplinary traditions, it is built on fluid intellectual boundaries with no theoretical or analytical center. Should we worry about this state of dispersion or be concerned that the discipline does not meet the basic...