Commercial Illustration category: 102 books
by Amanda J. Field
Language: English
Release Date: November 26, 2013
Language: English
Release Date: November 26, 2013
A company’s visual identity - as it appears in everything from business stationery and brochures, to product packaging and websites - is central to a company’s impact on the market. It’s the first impression a prospective customer gets: but for many businesses, design is seen as a ‘necessary...
Building Better Brands
A Comprehensive Guide to Brand Strategy and Identity Development
Language: English
Release Date: May 29, 2018
Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups,...
LogoLounge 8
2,000 International Identities by Leading Designers
Language: English
Release Date: May 1, 2014
LogoLounge 8 is judged by an international panel of identity designers including Mikey Burton, Quique Ollervides, Katie Kirk, Fraser Davidson, Debbie Millman, Ty Mattson, Mike Abbink, and Simon Frouws. Of the more than 35,000 logos submitted, 2,000 were selected to be featured in the 8th edition...
by Michael Foreman
Language: English
Release Date: November 26, 2015
Language: English
Release Date: November 26, 2015
"One of my earliest memories is lying on the floor in front of the kitchen fire, drawing..." Michael Foreman During the war, paper was in short supply but, the large biscuit tins delivered to his Mum's shop were lined with white paper. The tins were about twelve inches square, so unfolded,...
Designing Logos
The Process of Creating Symbols That Endure
Language: English
Release Date: February 23, 2010
How to design great logos, step by step by step.
* Lavishly illustrated with 750 color images
* How-tos, case studies, and detailed analysis of well-known logos
What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial...
Website Branding for Small Businesses
Secret Strategies for Building a Brand, Selling Products Online, and Creating a Lasting Community
Language: English
Release Date: April 22, 2014
With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion...
Branding to Differ
The Brand Building Handbook for Business Leaders.
Language: English
Release Date: September 2, 2013
In Branding to Differ, Jean-Luc Ambrosi provides a practical and comprehensive look at best practice branding for those requiring a real understanding of brand development and management. Ambrosi demonstrates that the brand is fundamentally a promise, that it impacts both the emotional and rationale...
Design Thinking
Integrating Innovation, Customer Experience, and Brand Value
Language: English
Release Date: February 16, 2010
This thought-provoking and inspirational book covers such topics as: developing a solid creative process through Visual Reflection Notebooks” and Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration;...
by Maria Poulos
Language: English
Release Date: March 19, 2018
Language: English
Release Date: March 19, 2018
Learn the basics of good logo design from a professional graphic designer. This guide covers concepts on format, color, typeface and describes best practises for use. Covers how to use a logo, how to modify, and discusses original vs royalty-free art.
by Kristen Marie
Language: English
Release Date: June 6, 2012
Language: English
Release Date: June 6, 2012
BE SEEN, BE HEARD. Just because you can write a book doesn't mean it will be seen or sold. This book can help you do both. Written specifically for indie authors by a corporate marketer, MaFIA will equip you with the knowledge you need to actually make money as a writer. From author branding to SEO...
by DK Holland
Language: English
Release Date: September 21, 2010
Language: English
Release Date: September 21, 2010
Branding for Nonprofits provides the processes, tools, and thinking needed to brand or rebrand. Author DK Holland-a pioneer in the field-helps nonprofits approach the rebranding process with confidence and enthusiasm. Case studies reveal real-life situations in which nonprofits have successfully created...
by June McLeod
Language: English
Release Date: December 9, 2016
Language: English
Release Date: December 9, 2016
Colour Psychology Today reveals new colour psychology information that comes from the author's pioneering research and studies on colour. The book discloses unique knowledge on how colour psychology impacts on the business world and the individual, borne out of the author's extensive work as a colour...
A Designer's Research Manual, 2nd edition, Updated and Expanded
Succeed in design by knowing your clients and understanding what they really need
Language: English
Release Date: July 1, 2017
**Good information gives designers a competitive advantage. **Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their...
Bold Brand
The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm
Language: English
Release Date: June 20, 2012
In the past, most professional services firms could get by simply relying on traditional marketing tactics. For most firms, networking, attending benefit dinners, advertising in the Yellow Pages, and merely adding the new partner's name to the office sign was enough to stay top of mind. Today, everything...