Commercial category: 2641 books

Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding....

The first edition of this book established itself as required reading for all those interested in the development of the fashion business. There are other books on contemporary dress, but this account gives particular weight to the commercial organization of the industry; from designer and textile...

Westchester County Airport is referred to by the International Air Transport Association as HPN or, more endearingly by its patrons, White Plains Airport. The airport is unique in that it has the feel of a rural or regional airport but is within the New York metro area. Today, the airport bustles with...

The Plano of today would not be recognizable to the pioneers who settled this section of the blackland prairie. Arriving in the early 1840s, these colonists from Tennessee and Kentucky were captivated by Sam Houston�s stump speeches about the rich, fertile farmland of North Texas. All of their frontier...

The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice...

Held in Philadelphia from May 10 through October 10, the 1876 Centennial Exhibition celebrated the 100th anniversary of American independence. Philadelphia hosted 37 nations in five main buildings and 250 additional structures on 285 acres of land. The celebration looked backward to commemorate the progress...

"Force[s] even the most sophisticated to rethink and rework their ideas of how images work in the world."--School Library Journal.* Traces the history of the swastika, from religious symbol to reviled symbol * More than 175 illustrations * Powerful examination of the impact of one graphic symbol on...

Two giant commercial airplanes collided above the Grand Canyon on the morning of June 30, 1956. Both planes had taken off from a Los Angeles airport approximately three minutes apart from one another. The crash brought calls for increased airline regulations and the FAA was created in the aftermath...

In 1916, an airplane company was established in the previous Heath shipyard along the Duwamish River, situated a short distance south of Seattle's Elliott Bay. Work on the first two airplanes was already well underway as the articles of incorporation for Pacific Aero Products Company established three...

Medford, Oregon, pioneered aviation in Southern Oregon and has long enjoyed a reputation for being an air-minded city. When the City of Medford built Newell Barber Field in 1920, it established the first municipally owned airfield in the state. In 1926, Pacific Air Transport selected Medford as a station...

Since Otto Brodie�s airplane flight at Fair Park in 1910, the city of Dallas has seen over 100 years of rich and diverse aviation activity. Many of those years were spent on a long and complex road to a consolidated airport for the Dallas�Fort Worth area, an impasse finally resolved with the dedication...

This third edition of the leading work on joint operating agreements (JOAs) provides a pragmatic examination of the provisions of a typical JOA in the order that they appear, with a particular focus on the critical issues of scope, the operator’s role, joint and exclusive operations, default, transfers...

Harness your creative potential! Make no mistake; creative thinking is a skill. As with any skill, it can be strengthened, honed and mastered. And just like any endeavor, mastery of creativity requires thoughtful study and practice. This book gives you the tools you need to make creative thinking...

Building on his pioneering work on the management of technology and innovation in his first book, Managing the Flow of Technology, Thomas J. Allen of MIT has joined with award-winning German architect Gunter Henn of HENN Architekten to produce a book that explores the combined use of two management...