Commercial category: 2641 books

The ISO 9000 family of quality standards has been adopted world-wide as a framework for building better relationships between suppliers and customers. Originally a manufacturing-industry concern, quality is now acknowledged to be a key issue for the construction sector whose clients increasingly demand...

The Chinese city where famous paintings are faked, the chicken sandwich that introduced McDonald’s to the Indian subcontinent, a successful advertising campaign for a beer that does not even exist… These and much more peculiar, funny and extremely relevant stories help to define the development...

This book, part of the Stanford Law School research project on the future of the legal profession, thoroughly examines the future of “big law,” defined as the large and mid-size multiservice highly specialized law firms that provide sophisticated, complex and generally costly legal work to multinationals,...

Now including an excerpt from THE DEVIL'S MERCEDES: The Bizarre and Disturbing Adventures of Hitler's Limousine in America by Robert Klara. Coming March 2017. Critically acclaimed author Robert Klara leads readers through an unmatched tale of political ambition and technical skill: the Truman...

What is your brand? As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill, and determine a distinctive brand essence, differentiate yourself, and create your visual identity. Build Your Own Brand is...

Recognizing that technical ability and studio space are only the initial components of a portrait photography business, this guide to building a thriving portrait studio focuses on successful customer service, networking, diversification, and business management strategies. From setting long- and short-term...

Here is the perfect volume for graphic designers who want real-life advice for long-term success. Renowned designer Ellen Shapiro reveals time-tested tricks of the trade—for making sure the clients you want to work with know about you, become your clients, and work with you productively. Then, in...

This book is for the Corporate Traveler. It is designed to save you money on travel. Bonus: Access to Video training on Corporate Expense Report Template in using Excel. With the Template it is a breeze to calculate Trip expenses for use for the company.. Chapters cover "Passenger Rights", "Airline...

“All but the most seasoned acquisition professional will find some topics addressed in this book that he or she has never considered. This volume of material the author addresses is truly staggering.” — The M&A Tax Report This valuable deskbook presents a complete overview of the due diligence...

Take a peek inside the heads of some of the world’s greatest living graphic designers. How do they think, how do they connect to others, what special skills do they have? In honest and revealing interviews, nineteen designers, including Stefan Sagmeister, Michael Beirut, David Carson, and Milton...

**Named by Inc. magazine as one of the Ten Best Business Books of 2018 Every startup wants to change the world. But the ones who truly make an impact know something the others don't: how to make government and regulation work for them.** As startups use technology to shape the way we...

文創的本質是什麼？設計的價值在哪裡？ 一個人口只有5萬人的小城鎮，因為引入設計、企劃與創新， 城內的偏鄉圖書館，搖身成為全日本每年遊客人數最多的知名朝聖地點之一。 顧客價值×市民價值 一場關於企劃本質、工作自由與價值最大化的智性對談 蔦屋書店創辦人增田宗昭35年來最深刻的商業獨白 日本的城鄉差距持續擴大。目前，日本有三處公共建設，一年的遊客人數可達百萬，分別是：北海道旭川市（人口約35萬）的旭山動物園，石川縣金澤市（人口約46萬）的21世紀美術館，以及佐賀縣武雄市的武雄市圖書館。 武雄市是一座人口僅約5萬人的小城鎮，誰也不曾想過這裡會出現如奇蹟般的圖書館。武雄市長樋渡啓祐以「市民代理人」的角度出發，思考市民希望獲得什麼樣的體驗，邀請蔦屋書店創辦人增田宗昭與CCC團隊，成為武雄市圖書館的指定管理者，以「創新」、「文化基礎建設」為本，在短短15個月內，打造出全日本第一的圖書館。 在本書，增田宗昭除了與武雄市長樋渡啓祐，針對「企劃本質」、「工作自由」、「價值最大化」進行一場深度對談，更分享了他經營TSUTAYA...

The economic approach to law, or 'law and economics', is by far the most successful application of basic economic principles to another scholarly field, but most of the critical appraisal of the field is scattered among law reviews and economics journals. Theoretical Foundations of Law and Economics...

The dominance of advertising in everyday life carries potent cultural meaning.  As a major force in the rise of "image based culture," advertising spreads images that shape how people live their lives. While scholarship on visual images has advanced our understanding of the role of advertising...