Business Communication category: 2495 books

Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference...

Decode ASL with guidance from a Gallaudet University professor and a helpful DVD Great as a supplement to a high-school or college course or for self-study, American Sign Language Demystified walks you step-by-step through the fundamentals of this visual language. At your own pace, you will...

Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters. Internal Communications explores...

The Bible is filled with warnings and promises regarding riches and wealth. Money lovers must be warned. The giver should be encouraged on how to give and make money wisely. Money is a major part of our daily life. The minster is responsible for putting balance to its importance, and teaching the believers on godliness and contentment.

Este libro presenta tres ejes fundamentales: liderazgo, sentido y gestión, en dodne su autor propone un sistema para alinear a las empresas a través de la comunicación interna integrada.

How to Manage your Digital Presence Managing your Digital Brand Presence This book is for those who want a quick overview of what online reputation management is, how to quickly manage their online presence and the need to hire a reputation management firm/consultant where necessary.

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time...

First impressions are made in less than a second. In this free guide, learn proven strategies for making an immediate, positive impression in high pressure professional settings.

★博客來、誠品、金石堂冠軍書！華爾街日報、今日美國報暢銷書No.1 ★《商業周刊》特別報導，價值100萬的談判課 ★Google全球教育訓練指定教材，各大企業與學校機關指定讀物 ★戴蒙教授專程撰寫新版序言，問候台灣讀者！原則不變，案例更新、更切合當下現況 ★全球最優秀學生拚命競標、財星五百大企業主管爭相說讚的談判課，如今掌握在你手裡。 人生無處不是談判，每次你都能爭取更多── ▍陳瑞燕上了課，讓飛機掉頭回來載她。 ▍拉馬克上了課，說服公司加薪35000美元。 ▍拉提爾上了課，超速被攔下卻沒被開罰單。 ▍薩維亞羅夫上了課，說服5歲女兒自動打掃房間。 ▍戴蒙教授更善用談判，請動最好的醫師開刀救他一命！ 12個教戰技巧，3萬學生親身實證，140萬讀者口碑盛讚！ 全球暢銷140萬冊，華頓商學院連續20年最受歡迎的課程菁華完整公開 每一年，只有最優秀的學生才能進入華頓商學院，當川普、巴菲特和伊隆．馬斯克的校友。史都華．戴蒙教授的談判課，連續20年都是華頓商學院最搶手的課程，他的學生更稱他為「學術界的搖滾巨星」！本書是這堂課的課程菁華。 戴蒙教授強調，無論是要求店家折價100元，還是要求廠商降價1萬元，所使用的談判工具都是一樣的。意思就是，當你學會戴蒙教授的談判技巧，在生活各面向你都能爭取更多！他所教過的3萬個學生都獲得他的真傳，在各行各業如魚得水。 如果你想在商場上取得更好的交易條件、希望在人際關係中獲得更多的主導權、想讓家庭關係與親子關係更融洽，戴蒙教授的談判技巧，將帶給你超乎想像的優勢！ ‧交通安全篇 卡洛斯超速被警察攔下了。他知道自己有錯，會被開罰單。但是他仍然運用談判技巧，最後警察提醒他「以後開車小心點」，就放他走了。 Key...

Join the TubeMoguls, get Delicious, StumbleUpon customers--and 298 more great tips! MARKETING The time to start social media marketing was yesterday. Don't worry, though--this book will get you going today! 301 Ways to Use Social Media to Boost Your Marketing is packed with quick "snapshot"...

It's the most fun you can have while learning to sign! The follow-up to the bestselling The American Sign Language Puzzle Book, this fun guide from ASL signer Justin Segal gives you tons more of your favorite brainteasers, word searches, scrambles, and crosswords to help you learn the signs...

As founding member and past president of the Professional Speakers Association of Southern Africa, Paul du Toit gained critical insight into the secret for delivering a dazzling presentation--overcoming fear. In this conversational and easy-to-reference guide, he zeroes in on the five great fears...

From the New York Times bestselling author of Selling the Invisible comes an insightful guide that will show you how to package and present the most important product of all: you. If you need to make a good impression on prospects, clients, or employers, then these inspiring stories, fascinating...

Open Space Technology: A User’s Guide is just what the name implies: a hands-on, detailed description of facilitating Open Space Technology (OST). OST is an effective, economical, fast, and easily repeatable strategy for organizing meetings of between 5 and 2,000 participants that has been used...