Business Communication category: 2495 books
by Federico Zia
Language: Italian
Release Date: March 17, 2016
Language: Italian
Release Date: March 17, 2016
Il testo presenta i principali argomenti legati alla comunicazione pubblicitaria, dalla sua evoluzione nel dopoguerra fino alla pubblicità globale passando per le agenzie pubblicitarie, gli effetti della pubblicità, il brand, le strategie, la creazione dei messaggi pubblicitari, la verifica dell’efficacia della comunicazione pubblicitaria e il media planning.
by Meryl Runion, Lynda McDermott
Language: English
Release Date: February 20, 2012
Language: English
Release Date: February 20, 2012
THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME
With more and more employees working offsite, effective communication among remote team members is absolutely critical. Perfect Phrases for Virtual Teamwork provides hundreds of ready-to-use phrases that will ensure your virtual teams collaborate...
Whoever Tells the Best Story Wins
How to Use Your Own Stories to Communicate with Power and Impact
Language: English
Release Date: May 20, 2015
The right story told at the right time has the power to persuade, promote empathy, and provoke action. Even more, a story explains who you are, what you want, and why it matters--better than any other communication tool in your arsenal. In Whoever Tells the Best Story Wins, author and vibrant keynote...
Power Verbs for Career Consultants, Coaches, and Mentors
Hundreds of Verbs and Phrases to Get the Best Out of Your Employees, Teams, and Clients
Language: English
Release Date: May 30, 2013
Electrify all your personal interactions, and help all your colleagues and clients reach their full potential! The right verbs • make you unforgettable • ignite passion and illuminate purpose • make people desperately want to take action Grab...
How to Tell Anyone Anything
Breakthrough Techniques for Handling Difficult Conversations at Work
Language: English
Release Date: June 15, 2009
Drawing from the latest in psychology on how best to connect with others, How to Tell Anyone Anything steers readers away from the common mistake of providing feedback by focusing on what’s wrong and shows them instead how to provide clear, constructive positive messages that create real behavior...
by Lucas McCain
Language: English
Release Date: May 25, 2012
Language: English
Release Date: May 25, 2012
For many, NLP (Neuro-Linguistic Programming) is a life-changing way of communicating with others. For you, NLP could mean getting that job you’ve always wanted, landing a date with your perfect mate, making the biggest sale of your life, and raising successful well-adjusted children. The sky is...
Public Relations Writing Worktext
A Practical Guide for the Profession
Language: English
Release Date: April 2, 2010
Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the four-step public relations process in addition...
by Ant Hive Media
Language: English
Release Date: September 20, 2016
Language: English
Release Date: September 20, 2016
This is a Summary of Chris Anderson’s TED Talks: The Official TED Guide to Public SpeakingFor anyone who has ever been inspired by a TED talk…...this is an insider’s guide to creating talks that are unforgettable.Since taking over TED in the early 2000s, Chris Anderson has shown how carefully...
How to Say it for Executives
The Complete Guide to Communication for Leaders
Language: English
Release Date: January 4, 2005
How to Say It® for Executives offers everything current and future leaders need to know to get their ideas across powerfully, efficiently, and humanely. Full of practical tips, words, outlines, and models, this guide shows how to:
Prepare and deliver effective speeches and talk to large and...
Get to the Point!
Sharpen Your Message and Make Your Words Matter
Language: English
Release Date: October 16, 2017
**Champion Your Best Ideas!
Every time you communicate, you're trying to do something, change something, or move someone to action. You're trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even...
by Norman Price
Language: English
Release Date: May 7, 2012
Language: English
Release Date: May 7, 2012
KEY WRITING SKILLS FOR MORONS & MANAGERS is not a textbook of English Grammar. It is a straightforward guide to better communication skills, relevant to every walk of present-day life. Morons won't buy it; managers should.
It will also prove helpful to school-leavers and young graduates...
by Tim Wray
Language: English
Release Date: March 1, 2011
Language: English
Release Date: March 1, 2011
The core process that drives employee engagement is internal communication. The challenge for organisations is not to put in place more or better internal communications media, but to develop a communicating culture.
Leadership by Engagement
Leading Through Authentic Character to Attract, Retain, and Energize
Language: English
Release Date: April 26, 2013
How do leaders triumph over the stress of unwanted turnover and poor performance to attain superior results? True leaders build a culture of engagement and trust in which ongoing high performance is the norm. Leadership by Engagement provides the tools, insights, and resources leaders need to attract,...
by Freddy Davis
Language: English
Release Date: January 20, 2012
Language: English
Release Date: January 20, 2012
You cannot avoid using influence!
You cannot avoid being influenced!
But you can do both in ways that are positive and intentional!
Influence is often thought of in terms of sly manipulation. It certainly can be used that way, but it is actually nothing more than one facet of the communication...