Business Communication category: 2495 books
by Hans Tammemagi
Language: English
Release Date: October 1, 2012
Language: English
Release Date: October 1, 2012
Proposals are vital tools of modern business. Many companies would falter without the ability to write proposals that gain funding, venture capital, or grants. Anyone can write a proposal, but writing a winning proposal takes planning, technique, and acquired skill. This book reveals the secrets of...
Transform or Die
Company Imperatives for Success in the New Era of Interconnectivity
Language: English
Release Date: October 13, 2008
Transform or Die: Company Imperatives for Success in a Global Information Economy, is a book that addresses the essentials of a changing Flat world. Transform or Die provides methods, rationales and instructions for how to develop and implement cross-cultural communication business strategies that...
by Lauren M. Hug
Language: English
Release Date: January 13, 2014
Language: English
Release Date: January 13, 2014
Lauren Hug, founder of HugSpeak Coaching & Consulting, has been helping people reach and motivate audiences for 20 years. In this concise, friendly guide, she condenses her years of presentation expertise from the courtroom to the boardroom. Your presentations are a crucial part of establishing yourself...
Transformational Speaking
If You Want to Change the World, Tell a Better Story
Language: English
Release Date: October 9, 2013
You can change the world—one audience at a time!
Today's challenging times call for passionate visionaries who are authentic and articulate communicators. Speaking coach and consultant Gail Larsen presents a proven program that liberates the "speaker within" and transforms even the reluctant...
Are You Brand Dead?
The Creativeans BrandBuilder™ Approach To Building Your Brand
Language: English
Release Date: February 16, 2017
Branding always seems to be shrouded with mystery. What is branding? How do we brand anything? Why can’t we just leave it to the marketing guys?
Are You Brand Dead? is a light-hearted and essential guide book for brand owners to help them unravel the mystery of branding and build a brand...
Hooked
Revealing the hidden tricks of memorable marketing
Language: English
Release Date: May 23, 2016
In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.
Narratives of Crisis
Telling Stories of Ruin and Renewal
Language: English
Release Date: June 8, 2016
How did you first hear about 9/11? What images come to mind when you think of Hurricane Katrina? How did your community react to the Sandy Hook Elementary School shooting? You likely have your own stories about these tragic events. Yet, as a society, we rarely stop to appreciate the narratives that...
by Jerry Weissman
Language: English
Release Date: August 19, 2013
Language: English
Release Date: August 19, 2013
In Presentation in Action , Weissman does just that: he teaches how to make spectacularly successful presentations by showing exactly how great presenters have done it. Weissman dives into his library of outstanding presentations, sharing examples from current events, politics, science, art, music,...
by Jim Anderson
Language: English
Release Date: January 30, 2014
Language: English
Release Date: January 30, 2014
Dr. Jim Anderson explores what public speakers have to do in order to deliver great speeches. Dr. Anderson uses real-world examples of what works and what doesn't work when it comes to capturing your audience's imagination.What You'll Find Inside:* “ONCE UPON A TIME…” –...
Law & Advertising
A Guide to Current Legal Issues
Language: English
Release Date: March 1, 2017
In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection.
Is it acceptable to use images of real...
by Jeannette Cabanis-Brewin, Paul C. Dinsmore
Language: English
Release Date: June 12, 2014
Language: English
Release Date: June 12, 2014
A must-read for any project management professional or student. Projects are the life blood of any organization. Revised to reflect the latest changes to A Guide to the Project Management Body of Knowledge (PMBOK(R)) and the Project Management Professional Exam(R), the fourth edition of The AMA Handbook...
The Social Association
5 key skills not-for-profits need to increase member engagement, generate ROI and create a thriving online community
Language: English
Release Date: April 11, 2018
Are you wanting to attract more members? Do you struggle to demonstrate the value your association provides? Are you wondering how to use social media to effectively engage your membership? The world has changed how it communicates, and social media is becoming increasingly important. While people...
by Jim Anderson
Language: English
Release Date: March 27, 2017
Language: English
Release Date: March 27, 2017
People who work one-on-one with people to resolve issues are not normally thought of as public speakers. However, what you learn from the time that you spend helping people makes for some very valuable information. It's this kind of information, once obtained, that you can do so much good with...
by Alicia Su Lozeron
Language: English
Release Date: June 25, 2017
Language: English
Release Date: June 25, 2017
ASIA-LITERACY AND GLOBAL COM-PETENCE is a collection of Alicia Su Lozeron’s vignettes and articles about Asia and the world. In bringing the Asian segment onto the western stage, the author emphasizes the invaluable contributions of the Asian sector to the global village. An irresistible shift of...