Advertising Promotion category: 1760 books

Techniques and actions for a company to develop the sale of the products and services by adapting, where necessary, the production and commercialization to consumer needs.    Marketing is considered as the first creative link that will lead to sales. In an environment increasingly changing,...

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which...

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip...

In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online...

This book assumes that you have a tight advertising budget and that you have to get the best bang for your buck. You will learn the use of advertising "hooks" and how they differ for the business market as opposed to the consumer market. The chapter on direct mail advertising will take you...

Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising...

Dear Friend: Google receives over one million searches per month for Instagram related terms such as Instagram marketing, Instagram ads, Instagram advertising and Instagram promotion. There are currently 800 million active Instagram users logging in every month and the forecast is that this...

This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities...

Dave Donelson has helped hundreds of small business owners and managers create advertising campaigns that attract new customers, build loyalty, and encourage repeat purchases. In The Dynamic Manager’s Guide To Advertising, he shows you how to increase the return on your advertising investment by...

Mention �advertising,� and just about everyone thinks of New York�s Madison Avenue, long the center of the nation�s advertising universe. The reality is that advertising is everywhere and has been almost since the inception of the nation. In St. Louis, for example, two early advertising agencies...

Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Or is it workmanship to be judged for an award or recognition? It’s none of the above.   Advertising is salesmanship multiplied. Nothing more. And advertising copy, or copywriting, is salesmanship...

Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to...

Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses...

`Nixon's study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It's importance lies in it's skilful synthesis of detailed ethnographic research and social theory. This is a genuinely innovative book which reopens cultural debate...