Advertising Promotion category: 1760 books
by Phil Adair
Language: English
Release Date: June 28, 2017
Language: English
Release Date: June 28, 2017
f you’re like most of my readers, you’re a business owner, a high-achiever. You are committed to winning at work, and – equally important – succeeding online. You strive to grow, get better, and reach your potential.
But sometimes things keep getting in the way with your marketing efforts:...
The Big Moo
Stop Trying to Be Perfect and Start Being Remarkable
Language: English
Release Date: October 20, 2005
Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals)...
Rethinking Business Strategy for a Hyper-connected World.
A method for creating an ecosystem of connected products/services that disrupt markets and create new value for users and business.
Language: English
Release Date: June 6, 2014
Much has changed in recent business landscape forcing companies to rethink and update their Industrially-grounded strategies. We are in the middle of a Connected Revolution where digital is transforming businesses left and right.
In this book I present a strategy adapted to a fast moving and...
by Jack Trout, Steve Rivkin
Language: English
Release Date: October 9, 2009
Language: English
Release Date: October 9, 2009
The book that completes Positioning . . .
Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications...
Social Media Campaigns
Strategies for Public Relations and Marketing
Language: English
Release Date: May 26, 2016
Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social...
by Mark J Dawson, Kerry Gardiner
Language: English
Release Date: July 3, 2017
Language: English
Release Date: July 3, 2017
A mailing list is the most powerful marketing tool that any creative professional has at his or her disposal. In this short guide, you will learn how to leverage the immense power of simple and cost effective Facebook Ads to add readers to your list. The book covers all the essentials including how...
How to Write Copy That Sells
The Step-By-Step System for More Sales, to More Customers, More Often
Language: English
Release Date: February 16, 2016
This book is for everyone who needs to write copy that sells – including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How To Write Copy That Sells supplies specific copywriting techniques for everything from email marketing, web sites, and social media, to traditional media ads and direct mail.
The New Rules of Retail
Competing in the World's Toughest Marketplace
Language: English
Release Date: August 12, 2014
In The New Rules of Retail, industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a business model based on three distinct competencies:...
La publicidad de bien público
El impacto de la comunicación social
Language: Spanish
Release Date: May 8, 2013
La presente obra es publicada en la Argentina por iniciativa del Consejo
Publicitario Argentino a
partir del libro editado en Gran Bretaña por la Oficina Central de
Informaciones del Gobierno (COI por
sus siglas en inglés) que además de ser el mayor anunciante del país es quien
con...
by 蔡克
Language: English
Release Date: November 15, 2017
Language: English
Release Date: November 15, 2017
什麼是行銷學？麥卡錫主張 4P，本書則証明只有 3P。
第一個 P 是價格，但一般學者只會建議降價，本書証明有時升價才是王道。
第二個 P 是地點，本書是行銷學書之中，唯一能利用這變數來增加利潤的一本。
第三個...
by SoftTech
Language: English
Release Date: November 8, 2015
Language: English
Release Date: November 8, 2015
Discover How To Become A Successful Affiliate Marketer Even If You're Just Starting Out Online!
Affiliate marketing is a way of making money online. It’s really a simple concept. When you are an affiliate marketer, you promote a product, service, or site for a business, and you as a publisher...
by Roy H. Williams
Language: Spanish
Release Date: June 11, 2013
Language: Spanish
Release Date: June 11, 2013
En 100 capítulos llenos de ingenio, sabiduría y buen sentido poco común, Las Fórmulas Secretas conjuran la observaciones más provocativas del Mago sobre publicidad, negocios y la vida que le ha ganado ser un autor best-seller por su trilogía del Mago de Publicidad. ¡En éste tomo, el libro viene...
The Brand Who Cried Wolf
Deliver on Your Company's Promise and Create Customers for Life
Language: English
Release Date: July 2, 2010
Branding has become the narrow responsibility of the marketing department, and customers have stopped believing the ads. This book shows you how to build a powerful, lasting brand. You will learn how to involve the entire organization, from sales, customer service, shipping, product design, and marketing,...
5 Minute Publishing Tips: Make More Book Sales
5 Minute Publishing Tips, #2
Language: English
Release Date: April 19, 2018
What if you could make the publishing process faster, easier...and even more enjoyable in about 5 minutes? Well, now you can! Publishing expert Amy Harrop’s 5 Minute Publishing Tips: Make More Book Sales will remove the roadblocks and help you achieve your publishing dreams.
This compilation...