Sales category: 13176 books

Cover of Businessgrl's Guide to Writing Compelling Ad Copy: Engage, Brand and Make Money Online
by Jule Rizzardo
Language: English
Release Date: December 10, 2010

This eBook will transform your small business use of the internet to engage customers, build a brand, and sell more products and services. This book contains all the information you need to learn about writing articles for the internet using the right keywords, how to use a blog to engage customers...
Cover of Writing Quick Press Releases
by Raouf Shabayek
Language: English
Release Date: January 3, 2015

An event-management company was organizing an exhibition. Its marketing team sent out a press release about the show. Same day the press release was published, a major company sent a booking order for the next edition of the exhibition. Why? Because when they saw the printed press release in the newspaper,...
Cover of Shopper Intimacy

Shopper Intimacy

A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success

by Rick DeHerder, Dick Blatt
Language: English
Release Date: September 9, 2010

Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy, two leading experts offer the first comprehensive,...
Cover of Reality in Advertising
by Rosser Reeves
Language: English
Release Date: May 6, 1961

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been...
Cover of The Last Prospecting Guide You'll Ever Need
by Bob Burg
Language: English
Release Date: May 7, 2013

Do you have all of the prospects you need? Few of us do! Bob Burg has learned the secrets of effective prospecting, and now he offers his proven, time-tested techniques to you! In this powerful guide, he shows beginners and pros alike how to gather qualified candidates efficiently and painlessly....
Cover of It's Not About Size

It's Not About Size

Bigger Brands for Smaller Businesses

by Paul Dickinson
Language: English
Release Date: February 29, 2012

As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research instituions in the field of business...
Cover of Summary Guide: Pitch Anything: An Innovative Method for Presenting, Persuading and Winning the Deal: By Oren Klaff | The Mindset Warrior Summary Guide
by The Mindset Warrior
Language: English
Release Date: May 23, 2018

An Easy to Digest Summary Guide... ★☆BONUS MATERIAL AVAILABLE INSIDE★☆ The Mindset Warrior Summary Guides, provides you with a unique summarized version of the core information contained in the full book, and the essentials you need in order to fully comprehend and apply. Maybe...
Cover of The Digital Marketing Handbook

The Digital Marketing Handbook

A Step-By-Step Guide to Creating Websites That Sell

by Robert W. Bly
Language: English
Release Date: April 17, 2018

Written to help marketers -- from the Fortune 1000 and SMBs to small business owners and solopreneurs -- turn their websites from cost centers into profit centers, The Digital Marketing Handbook teaches a proven model and process for turning websites from mere “online billboards” to assets that...
Cover of Successful Key Account Management In A Week

Successful Key Account Management In A Week

Be A Brilliant Key Account Manager In Seven Simple Steps

by Grant Stewart
Language: English
Release Date: March 30, 2012

Key account management just got easier 'This little book is a real gem' Professor Malcolm McDonald Key account management is increasingly important and must keep pace with its customers as they continually develop and evolve, often resulting in increasingly sophisticated buying structures....
Cover of The Loyalty Leap for B2B

The Loyalty Leap for B2B

Turning Customer Information into Customer Intimacy (A Penguin Special from Portfolio)

by Bryan Pearson
Language: English
Release Date: July 9, 2013

The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context. Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson’s customer loyalty approach to marketing has changed the way many organizations use...
Cover of Obvious Adams

Obvious Adams

Masters of Marketing Secrets: The Story of a Successful Marketer

by Robert R. Updegraff
Language: English
Release Date: April 26, 2014

Have you ever been struck by the painfully obvious? What passes for advertising these days seems to have forgotten what people are actually looking for. But it's right in front of their (and your) nose. The stories in this book were written apparently to tweak the noses of...
Cover of Stop Selling! Let Them Buy...
by Philip Vivier
Language: English
Release Date: December 9, 2010

Tired of the same old sales game? Not sure why the prospect is being rude and telling you that they're not interested? The tools in this book will change all of this for you. When used correctly, your prospect will want to buy your product or service from you more than you will want to sell it to them. Great success stories from people who have read the book and doubled their closing rate!
Cover of 42 Rules of Cold Calling Executives (2nd Edition)

42 Rules of Cold Calling Executives (2nd Edition)

A Practical Guide for Telesales, Telemarketing, Direct Marketing and Lead Generation

by Mari Anne Vanella
Language: English
Release Date: November 12, 2012

42 Rules of Cold Calling Executives (2nd Edition)' is an easy to read book that gives concise, easy to implement methods to get results with cold calls. Many sales professionals find that part of their job difficult and unpleasant yet the 42 Rules gives them ways to redesign their thinking, approach,...
Cover of Launch

Launch

An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams

by Jeff Walker
Language: English
Release Date: June 24, 2014

The start of everything is critically important. . .and every truly successful product or business starts with a successful launch. Unfortunately, most entrepreneurs put all their focus into ""getting the doors open"", without giving much thought to creating a great launch. However,...
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