Sales category: 13176 books
by Sarah Petty
Language: English
Release Date: April 24, 2012
Language: English
Release Date: April 24, 2012
A revelation for small business owners: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors.
Many small business owners feel pressure to discount their products and services, especially when times are tough. After all, how else will...
by Gini Graham Scott
Language: English
Release Date: November 10, 2009
Language: English
Release Date: November 10, 2009
This book describes the basic principles of multi-level and network selling. It features techniques for applying the five steps of successful selling, answering objections, and finding prospects. It includes ways to target your market, develop leads, get referrals, and talk about your product or service...
How to Run a Rock-Solid Book Promotion
Increase Book Sales and Generate Buzz
Language: English
Release Date: January 26, 2018
Are you an intermediate-level author who is struggling with promoting and marketing your books? Do you wish there was a guide that could help you create blockbuster promotions?
The Self Publish Strong series has been used and proven successful by indie author Andrea Pearson on the 35+ books...
The Effortless Experience
Conquering the New Battleground for Customer Loyalty
Language: English
Release Date: September 12, 2013
Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?
In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about...
by Liz Froment
Language: English
Release Date: July 29, 2015
Language: English
Release Date: July 29, 2015
Want to get more people on your email list? Make a connection with your readers? Sell more books? Every self publisher does. Unfortunately, not everyone has the knowledge or time to make that happen. Because, let's face it, publishing a book is a lot of work. Hours of time spent researching,...
Social Marketing to the Business Customer
Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
Language: English
Release Date: December 15, 2010
The first book devoted entirely to B2B social marketing
B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions...
Brandscaping
Unleashing the Power of Partnerships
Language: English
Release Date: August 15, 2012
In this groundbreaking book, media and marketing strategist Andrew M. Davis shows you how to partner with other brands and undiscovered talent to create content that drives demand for the products and services you sell. Brandscaping is a big, infectious idea—a new marketing methodology that begins...
by Joe Daniels
Language: English
Release Date: February 4, 2016
Language: English
Release Date: February 4, 2016
Business Dictionary describes marketing as follows: “The management process through which goods and services move from concept to the customer.” It explains marketing as taking the product and selling it to the customer. Though selling is not explicitly stated, it is obvious that selling can be...
Selling to the Government
What It Takes to Compete and Win in the World's Largest Market
Language: English
Release Date: November 23, 2010
Learn the crucial ins and outs of the world’s largest market
The U.S government market represents the largest single market—anywhere. Government contract tracking firm Onvia estimates that government business—federal, state, local, and education—represents better than 40 percent of...
Free Marketing
101 Low and No-Cost Ways to Grow Your Business, Online and Off
Language: English
Release Date: August 31, 2011
Simple, powerful marketing strategies every business can afford to implement
There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with...
101 Book Marketing Ideas for All Budgets
Clearly Defined
Language: English
Release Date: July 6, 2016
An analysis of U.S. ISBN data by ProQuestª affiliate Bowkerª reveals that the number of self-published titles in 2013 increased to more than 458,564–and this is only for self-published titles. No matter how outstanding your self-published book may be, it is not difficult to realize that it can...
Leading with Noble Purpose
How to Create a Tribe of True Believers
Language: English
Release Date: February 3, 2016
Profit doesn't drive purpose. Purpose drives profit.
We made some incorrect assumptions about work and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation.
Human beings are hardwired to seek...
by Rick Segel
Language: English
Release Date: March 9, 2009
Language: English
Release Date: March 9, 2009
Whether you’re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today’s retail marketplace—from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both...
by Markus Stahlberg
Language: English
Release Date: December 28, 2009
Language: English
Release Date: December 28, 2009
Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively...