Retailing category: 264 books

Cover of The connected Store

The connected Store

How traditional brick-and-mortar retail can win the clash of channels

by Dominik Brokelmann
Language: English
Release Date: July 14, 2016

Cover of A Retail Investigator
by Mark Hudson
Language: English
Release Date: May 23, 2015

Fresh out of the Army in 1989, the author started at the ground floor of retail security and worked himself into a multi-store district investigator. 100’s of shoplifting detentions followed by 1000’s of interviews leads to a story that is both entertaining and informational. Trained in several...
Cover of Your Amazing Itty Bitty Prospect-To-Profit Lead Generation Book

Your Amazing Itty Bitty Prospect-To-Profit Lead Generation Book

15 Simple Steps to finding your ideal customer and keeping them coming back for more.

by Erin Smilkstein
Language: English
Release Date: December 12, 2016

**                                         Prospect-to-Profits Lead Generation** Want to Massively Increase Your Leads & Step Up Your Profits? You Need to Read This First. Are you ever stuck wondering where your ideal clients are and how to get their attention? In...
Cover of The Wonder of Woolies

The Wonder of Woolies

Memories from both sides of the counter of Britain's best-loved store

by Derek Phillips
Language: English
Release Date: August 10, 2016

Do you remember Melba chocolate, spud guns, Embassy records, pick 'n' mix, broken biscuits, Homemaker china, Californian Poppy perfume, and Ladybird children's clothes? Then you will love the book that brings these, and many other memories, flooding back. The Wonder of Woolies is a celebration of that...
Cover of Inspiring Leadership in Retail & Restaurant Development

Inspiring Leadership in Retail & Restaurant Development

Life Lessons and Shared Inspiration from our Industry's Top Thought Leaders

by Grace Daly
Language: English
Release Date: June 20, 2013

Everyone loves to shop and eat out! Most shoppers and diners are not aware of a niche industry of professionals dedicated to designing, building and maintaining these stores and restaurants. This specialized industry creates and upholds properties that welcome millions of customers each and every day....
Cover of How to Sell

How to Sell

Recipes for Retail

by John Hoerner
Language: English
Release Date: November 12, 2015

Whether it's ideas or products, in our business or for someone else, we all need to be able to sell. This book guides us through invaluable tips from John Hoerner, who has over 50 years' experience as a retailer. Divided into chapters covering all aspects of retail, John’s wisdom is summarised...
Cover of Handbook of Research on Retailer-Consumer Relationship Development
by
Language: English
Release Date: May 31, 2014

Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice...
Cover of Competing in Tough Times

Competing in Tough Times

Business Lessons from L.L.Bean, Trader Joe's, Costco, and Other World-Class Retailers

by Barry Berman
Language: English
Release Date: November 5, 2010

Competing in Tough Times brings together the powerful new strategies that world-class retailers, like Trader Joe’s, Costco, and Nordstrom, are using today to survive--and thrive--in a brutally unforgiving retail environment. Internationally respected retail management expert Barry Berman shows retailers...
Cover of One Nation Under Goods

One Nation Under Goods

Malls and the Seductions of American Shopping

by James J. Farrell
Language: English
Release Date: July 15, 2014

Loved and hated, visited and avoided, seemingly everywhere yet endlessly the same, malls occupy a special place in American life. What, then, is this invention that evokes such strong and contradictory emotions in Americans? In many ways malls represent the apotheosis of American consumerism, and...
Cover of Google Merchant Training Guide
by Laura Maya
Language: English
Release Date: December 21, 2018

Whether you’re a small local shop or an international corporation, in order to advertise on Google, you’ll need to work with the Google Merchant Center. Google Merchant Center has become one of the most standard eCommerce platform on the internet. It is simple to use, is one of the most common...
Cover of The Rx Factor: Strategic Creativity in Pharmaceutical Marketing
by pavan choudary
Language: English
Release Date: October 29, 2014

”Brilliant, bright, blasphemous ....Blows much of what we have held to be sacrosanct—USP, marketing warfare, positioning—to smithreens…The author has captured the essence of successful marketing in this readable text, focusing on the pharmaceutical industry.” - Elsa Davies (Fellow, Institute...
Cover of How to Sell to Retail

How to Sell to Retail

The Secrets of Getting Your Product to Market

by Clare Rayner
Language: English
Release Date: February 3, 2013

Are you ready to take your business to the next level? If you've got a product to sell there's only so much growth you can sustain by selling directly to end users. The ultimate key to really developing your business into a bigger enterprise is to get it sold by retailers. But how do you convince...
Cover of Branded!

Branded!

How Retailers Engage Consumers with Social Media and Mobility

by Bernie Brennan, Lori Schafer
Language: English
Release Date: September 16, 2010

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication...
Cover of The ABCs of Retail Management

The ABCs of Retail Management

The Handbook for Retail Store Executives, Managers, and Small Business Owners

by Negusse Negash
Language: English
Release Date: September 8, 2017

What makes a retail business successful? While there are many ways to answer that question, Negusse Negash breaks down his answer into seven comprehensive and easy-to-read fields, addressing areas such as merchandise, loss prevention, marketing strategies, and more. A veteran of the industry, Negash...
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