How Best Buy and Other Retailers are Transforming and Competing in the Digital Age of Retailing
by
Thomas Lee
Language: English
Release Date: December 9, 2014
Rebuilding Empires examines, through retail giants Best Buy and Target, how big box chains are constructing a new future by utilizing mobile devices, social media, and the Internet, the same technologies that once pushed them to the brink of irrelevance. This book features interviews with industry...