Marketing category: 13176 books

Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B)...

Diplomarbeit aus dem Jahr 2007 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, Bremen früher Fachhochschule, Sprache: Deutsch, Abstract: Seit Menschengedenken werden aus den...

Affiliate marketing is the promoting of products that other people make or for businesses like travel, finance, credit, etc. Marketers publish links online on multiple sites. Affiliates promote your products, and once they make a sale, they earn commissions. Affiliate marketing is successful because...

Dieses Buch klärt - längst überfällig - die Begriffe Marketing und Sales Automation und zeigt konkret, wie die dafür entwickelten Werkzeuge implementiert und erfolgreich in der Praxis eingesetzt werden. Praktiker beschreiben, wie der Einstieg in die Automation wiederkehrender Prozesse in Marketing...

Staying competitive is very important in any business environment and this is more so relevant when applied to the world of internet marketing. Using the email marketing tool is a good start in the right direction. This style of direct marketing a message is both quick and effective when comparisons...

This tutorial explains how Pinterest can be used as a digital marketing tool. Starting with an introduction to social media marketing, it moves on to explain the basic features of Pinterest, types of Pinterest accounts, and the terminology used in Pinterest. In addition, it describes how you can plan...

With tourism on the rise in Mexico, the need for budget guest accommodations (BGA) will increase.This marketing book focuses on budget guest accommodations in Mérida, México on the Yucatán peninsular.Sadly, many businesses start and fail. What steps can the owner or prospective owner...

Essay from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , course: Marketing, language: English, abstract: The aim of this assignment is to examine the theme of customer perceived by value and its marketing implications for...

Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing.

Oggi Seth Godin racchiude il cuore della sua visione in un manifesto. "Il marketing è tutto intorno a noi" dice Godin "ed è ora di farne un uso migliore." È ora di smetterla di usare i consumatori per risolvere i problemi della propria azienda e di cominciare a usare il marketing...

Il marketing online di successo è quello che attira clienti attraverso contenuti e non interrompe il consumatore con spot pubblicitari, banner invasivi o email non richieste. Attirare potenziali clienti attraverso contenuti di qualità significa dotarsi di un sito internet ben ottimizzato per farsi...

Programma di Network Marketing Online Come Sfruttare le Risorse della Rete per Ottenere il Massimo Rendimento dal Tuo Business COME PARTIRE DA CAMPIONI Impara a sfruttare le caratteristiche principali del Network Marketing. Impara a sfruttare sia i benefici di internet che quelli degli eventi...

Steven Van Belleghem brengt het standaardwerk over marketing Succesvolle marketing speelt in op een veranderende omgeving en luistert naar de wensen en noden van de klant. Adverteren op de traditionele manier werkt niet langer en als marketeer heb je nood aan een duidelijke handleiding om op deze...

This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest...